Tech Stack
Job Description, Responsibilities & Requirements
About the Position
We are seeking a Channel Marketing Specialist to join our Consumer/Wholesale Team and drive Ledger's presence and success within the APAC and US markets. As a Channel Marketing Specialist, you will be responsible for executing Ledger’s marketing calendar across key retail partners, ensuring every touchpoint reflects our premium brand.
Responsibilities
- Project Management: Lead the end-to-end creation of marketing assets, such as in-store displays and digital banners, managing the process from conceptualization to final delivery.
- Campaign Execution: Deploy global online and offline campaigns that drive sales from awareness to conversion within the US and Asia regions.
- Performance & Revenue Optimization: Rigorously monitor campaign ROI and performance data with the clear objective of maximizing revenue and identifying growth opportunities.
- Brand Guardianship: Ensure Ledger’s tone of voice and premium image are consistently maintained across all wholesale partner platforms.
- Cross-Functional & Partner Coordination: Serve as a key point of contact for external partners and internal teams (Sales, Design, Content) to ensure seamless project execution.
- Innovation: Apply a futuristic mindset by utilizing AI tools to streamline workflows and stay ahead of Web3 and NFT trends.
Requirements
- Proven experience in online and offline brand marketing, with a background in client-facing or partner-facing roles.
- Strong business acumen and a data-driven approach to performance analysis with a focus on revenue impact.
- High level of common sense with excellent organizational abilities to find practical solutions to execution hurdles.
- A futuristic mindset with an appetite for the Crypto/Web3 ecosystem and comfort using AI to enhance productivity.
- Local knowledge of the Asia market and fluency in Chinese is considered a significant plus.
- Fluent English.
We Offer
- Flexible work options: Our hybrid policy allows employees to work from home up to 3 times per week.
- Health & Wellness support: Health and Life Insurance.
- Financial growth opportunities: Employees can become shareholders in Ledger as well as other financial benefits depending on your country of work.
- Commuter allowance: Ledger offers a commuter allowance to contribute to your preferred means of transportation.
- Learning & Development: A comprehensive suite of training solutions providing a personalized learning experience for every employee.
About the Company
We’re a team of experts pushing the limits of what’s possible, united by our common goal to unlock true freedom through digital ownership, making technology accessible for all. We believe in a world where users, creators, and enterprises manage their value with ownership and freedom. Our mission is simple: to make self-custody accessible and give people the keys to their own financial futures.
Locations: Paris, Île-de-France, France | London, England, United Kingdom
Employment Type: Full Time
Work Location Type: Hybrid