Chief Marketing Officer (CMO) (m/k/x)

Warszawa / Praca zdalna

About the Position

We are seeking a Chief Marketing Officer to lead our marketing strategy, team, and budget, with experience in scaling brands and international market expansion.

Responsibilities

• Building Marketing Strategy for mybox - Define customer segments, brand positioning, value proposition, and translate them into a concrete action plan, budget, and measurable goals.
• Preparing and Implementing Market Entry - Start with Romania and then co-create a strategy for further expansion. Adapt communication, channels, and marketing actions to local needs and competition.
• Building and Developing the Marketing Team - Define necessary competencies, recruit suitable individuals, and create a way of working based on clear priorities, autonomy, and responsibility for results.
• Combining Brand with Performance - Ensure a consistent, distinctive brand image and effective customer acquisition. Combine long-term brand value building with achieving current growth goals.
• Co-Responsibility for Business Results - Together with the CEO and leaders of other areas, define marketing goals related to revenue, profitability, and customer base development.
• Developing the Entire Customer Journey - In collaboration with product, sales, and customer service teams, ensure the transition from the first contact with the brand to purchase, active use of services, and long-term relationship.
• Managing Marketing Budget and Efficiency - Define a new way of measuring results (we have advanced analytics because we've been working on data for years, not just intuition), evaluate the profitability of channels, and make investment decisions based on data, tests, and business goals.
• Translating Technology into Customer Value - Together with product teams, develop communication that shows what problems we solve and why our services are worth choosing.
• Connecting Strategy with Execution - In the early stages of brand development, you will also be close to operational activities: help launch campaigns, test ideas, and remove obstacles that slow growth.

Requirements

• Experience in the role of CMO, Head of Marketing, Marketing Director, or similar, including responsibility for strategy, team, and budget.
• Documented successes in scaling a brand or business - able to show results, explain your contribution, and point out decisions that led to them.
• Practical experience in launching products or brands in foreign markets, including strategy preparation and implementation.
• Ability to build and develop teams - from defining necessary competencies and recruitment to setting goals, developing people, and evaluating results.
• Ability to connect brand strategy with performance marketing and match channels to the business development stage.
• Proficiency in working with data and customer acquisition economics - understand concepts such as Customer Acquisition Cost (CAC), Lifetime Value (LTV), conversion, and return period on investment in acquisition.
• Experience in managing marketing budget and making decisions about its allocation.
• Independence, initiative, and ability to set priorities in an environment where the pace is high, and part of the processes need to be built.
• Willingness to personally engage in the implementation of key actions, especially during team building and launching new markets.
• Ability to collaborate with the CEO and product, technology, sales, and customer service teams.
• Very good knowledge of English, allowing for smooth work in an international environment.

Nice to Have

• Experience in the hosting, SaaS, IaaS, or other digital services industry sold on a subscription model.
• Experience in developing freemium products and increasing conversion from free to paid plans.
• Knowledge of the Romanian market or experience in expansion in Central and Eastern Europe.
• Experience in marketing to small and medium-sized businesses, website creators, freelancers, and agencies.
• Practical knowledge of marketing automation and using AI to streamline marketing work.
• Experience in developing partner, affiliate, or community channels around the brand.

We Offer

• Real influence on the development of mybox - from brand positioning and market entry strategy to team building and choosing growth channels.
• Direct collaboration with the CEO and participation in making decisions about international business development.
• The opportunity to build a new brand with the technological, product, and organizational support of dhosting.pl.
• A company computer.
• Remote or hybrid work - we have an office in Warsaw and are 100% pet-friendly!
• 50/50 subsidy for a MultiSport card and medical care in PZU.
• Attractive prices for our products and services.
• Reimbursement of corrective glasses costs.
• Access to an e-learning platform combined with an online bookstore.
• Contests, competitions, and team challenges.
• No dress code.
• Participation in industry conferences.
• Annual team-building trip.
• An extra day off to celebrate your birthday.