About the Position

Chief Marketing Officer

Kyiv, Kyiv, Ukraine

About Us

We are one of the largest job boards in Ukraine, part of the international Grupa Pracuj group, a leader in internet recruiting in Central Europe. With 26 years in the market, we are the market share leader among job search platforms. Data-driven, AI-driven, with a formalized three-year strategy and a culture without unnecessary bureaucracy-instead, with specific goals and ownership at every level.

Our offices are located in six cities in Ukraine: Kyiv, Kharkiv, Lviv, Odesa, Dnipro, and Chernihiv. The company employs 280 people.

Our values:

Focus on the client
Boldness to act and learn from mistakes
Responsibility for commitments, actions, and results
Flexibility to learn and adapt in a rapidly changing environment
Respect for diversity
Positive work vibe

Why This Role is Open

To achieve the company's strategic goals of capturing market share, management has decided to significantly strengthen the marketing function.

The goal of the role is to ensure business growth and development through a significant enhancement of value and benefits for both audiences-job seekers and employers-within the company's core and important mission: to help job seekers and employers find each other as quickly, simply, and with the least stress possible.

Why This is Exciting

This is a C-level role with real authority, not just a title on a business card: full control over the marketing budget, direct reporting to the CEO, and involvement in the company's strategic decisions.

Access to the expertise and best practices of the international group of companies-a top player in the internet recruiting market in Central Europe.

The company is already implementing AI across the entire organization-not just talking about it, but actually training the team and integrating it into processes.

The C-level team here is public: speaking at industry events, having their own voice in the market-if this is important to you, there will be a place to showcase it.

The company has a healthy corporate culture, speed, and ease of communication, decision-making, and the absence of regulation and bureaucracy where it is not needed.

Your Area of Responsibility

Ensuring the effective implementation of the company's mission-helping job seekers and employers find each other as quickly, simply, and with the least stress possible-in working with two target audiences: candidates and employers
Contributing to the company's strategic goal of business development and increasing market share through the development and implementation of a long-term marketing strategy, as well as winning tactical battles
Strengthening end-to-end digital marketing: performance marketing (paid search, paid social, programmatic/display), SEO and organic growth, CRM/lifecycle and marketing automation for candidates and employers, data & analytics (attribution modeling, dashboards, data-driven solutions), MarTech stack
Building and developing a digital team; structuring the KPI architecture (CAC, traffic growth, conversion, retention/DAU-MAU, ROMI) with a direct measurable impact on business results
Planning and implementing data-driven B2B and B2C advertising campaigns, including a culture of A/B testing, evaluating their effectiveness, and timely adjustments (supporting the 2026/2027 advertising campaign and building a strategy for subsequent periods)
Leadership in pricing: developing and implementing an effective pricing model in close collaboration with the sales and product development departments
Managing the marketing budget, ensuring its effective use, ROMI tracking, and timely adjustments
Close collaboration with business partners to ensure a strong brand position among Enterprise and SME clients
Close collaboration with sales and product departments to support current business needs
Managing the marketing team, ensuring the effective operation of all marketing functions
Supporting the Dynamic System culture-readiness and ability to quickly make and implement decisions regarding changes in budgets, digital communication channels, pricing, and rapid response to competitor actions

Who We Are Looking For

Required:

10+ years in a marketing leadership position (experience in IT product, e-commerce, telco, telemarketing, or tech industries is mandatory)
Deep expertise in digital marketing (performance marketing, SEO, CRM/marketing automation, data & analytics, MarTech), with proven experience in developing and implementing growth strategies, managing the entire customer journey, optimizing marketing metrics (CPL, LTV, ROAS/ROMI, conversion funnel, etc.), scaling digital products, and ensuring sustainable business growth in B2C and B2B segments
Expertise in lifecycle marketing, CRM, behavioral segmentation, marketing automation, customer reactivation, and customer lifetime value management
Marketing knowledge: brand building, key metrics, structure and flow of advertising campaigns
Excellent knowledge of the media market and media buying
Experience in pricing, flexible/subscription pricing models
Experience in leading cross-functional initiatives in close collaboration with sales, product development, BI teams, and customer support teams to accelerate business growth
Experience working with multiple target audiences with proper customization of campaigns for each
Experience in managing a marketing team
Strategic thinking
Systemic understanding of the business
Results-oriented
Strong team player
Responsibility and ownership
Excellent communication skills
Ability to work in a high-speed environment
Education: higher education, marketing profile
English-confident B2 or higher, Ukrainian-fluent

Strong Plus:

Experience with a two-sided market model (marketplace/platform)-a strong advantage
Understanding of PR and CSR activities
Experience in global/multinational companies

What We Offer

Competitive fixed compensation (discussed individually) + annual bonus based on results
Medical insurance after the completion of the adaptation period, or a gym membership compensation-your choice
24 calendar days of vacation. Unlimited documented sick leave, 5 undocumented sick days per year
Hybrid work format (minimum 1 day per week in the office), office in Unit City (Kyiv)
Trips to the group's headquarters 2–3 times a year (Poland)
Participation in international conferences 1–2 times a year

Selection Process

Screening and calibration interview with the recruiter
Interview with HRD and CEO (1.5 hours)
Test task (business case)
Meeting with key stakeholders (Head of Product, Head of Sales)
Offer

Chief Marketing Officer

Job description

About the Position