CMO

About Weltrade

Weltrade is a leading international Fintech company with over two decades of stability and trust in the global FX and online trading industry. Established in 2006, we operate as a truly global, remote-first organization, bringing together high-performing professionals across multiple time zones. We focus on building scalable trading infrastructure and high-impact commercial ecosystems that drive sustainable client acquisition worldwide. At Weltrade, we value ownership, autonomy, and measurable impact.

About the Role

We are looking for an experienced Chief Marketing Officer (CMO) to lead our global marketing strategy and build a high-performing marketing function aligned with the company's business and growth objectives.

Responsibilities

Marketing Strategy

• Develop and execute a comprehensive global marketing strategy aligned with Weltrade's business objectives and growth plans.
• Define marketing priorities, positioning, target audiences, and go-to-market strategies across different markets.
• Identify new market opportunities and develop strategies for entering and scaling in new regions.
• Build a strong and consistent international brand while adapting marketing strategies to local market specifics.
• Work closely with the CEO and other senior leaders to translate business objectives into measurable marketing initiatives.

Growth & Acquisition

• Drive sustainable customer acquisition, activation, retention, and revenue growth.
• Develop and optimize acquisition strategies across relevant channels, including digital marketing, partnerships, affiliates, content, SEO, CRM, and other performance-driven channels.
• Establish an effective marketing funnel and continuously improve conversion at each stage of the customer journey.
• Use data and market insights to identify growth opportunities and optimize marketing investments.
• Develop a scalable approach to customer acquisition across both existing and new markets.

Brand & Communications

• Strengthen Weltrade's global brand positioning and market presence.
• Oversee brand strategy, communications, content, PR, and external marketing activities.
• Ensure consistency of brand messaging across markets and customer touchpoints.
• Develop initiatives that increase brand awareness, trust, and customer engagement.

Team & Leadership

• Lead, develop, and scale the marketing department, creating a high-performing and accountable team.
• Define the marketing organizational structure, roles, responsibilities, and priorities.
• Set clear objectives and KPIs for the marketing function and individual team members.
• Build a data-driven and performance-oriented marketing culture.
• Mentor and develop senior marketing leaders and specialists.

Partnerships & Market Expansion

• Develop strategic partnerships with affiliates, IBs, KOLs, media, communities, and other relevant partners.
• Support market expansion through localized marketing and partnership strategies.
• Represent Weltrade at relevant industry events, conferences, and business meetings when required.
• Monitor competitors, market trends, customer behavior, and regulatory developments relevant to marketing activities.

Analytics & Performance

• Establish and monitor key marketing metrics, including acquisition cost, conversion, activation, retention, revenue, LTV, ROI, and overall marketing efficiency.
• Ensure marketing decisions are supported by reliable data and analytics.
• Regularly evaluate marketing performance and adjust strategy based on results.
• Manage and optimize the marketing budget to maximize business impact and return on investment.

Requirements

• 8+ years of experience in marketing, with significant experience in senior leadership roles.
• Proven experience as a CMO, Head of Marketing, Marketing Director, or similar senior position.
• Strong background in FinTech, Forex, online trading, financial services, iGaming, or another highly competitive international digital industry.
• Experience developing and implementing marketing strategies across multiple countries and markets.
• Strong understanding of customer acquisition, growth marketing, branding, CRM, partnerships, and digital channels.
• Proven track record of building and managing high-performing marketing teams.
• Strong analytical and strategic thinking skills, with a data-driven approach to decision-making.
• Experience managing significant marketing budgets and measuring ROI.
• Strong understanding of international markets and localization.
• Excellent leadership, communication, negotiation, and stakeholder management skills.

Would Be a Plus

• Direct experience in the Forex / CFD / online trading industry.
• Experience with emerging markets and international market expansion.
• Existing network of industry partners, affiliates, KOLs, media, or other acquisition channels.
• Experience working in a remote-first international organization.
• Experience combining brand marketing with performance and growth-oriented marketing.

We Offer

• Remote-First Flexibility, allowing you to work within a truly global environment while maintaining ownership of your schedule and outcomes.
• Ownership & Impact, with direct influence on one of Weltrade’s most important revenue-generating product domains.
• Wellbeing & Leave Allowance, including paid vacation, sick leave, public holidays, and a culture that supports sustainable high performance.

Recruitment Process

Application Review → HR Interview → Technical Interview → Final Interview → Offer

Apply now