Commercial Intelligence Specialist

About the Position

We are looking for a Commercial Intelligence Specialist to join our team at SGS, the world’s leading testing, inspection, and certification company. This role will provide centralized commercial support by enabling market intelligence, lead investigation and qualification, CRM data integrity, and pre-sales activities.

Responsibilities

• Market Intelligence & Research

  • Identify and assess potential business opportunities and growth initiatives by monitoring industry trends, regulatory developments, competitor activity, and client information.
  • Translate market intelligence into commercial insight, supporting decision-making through market sizing, opportunity assessment, and analysis for new service launches, extensions, or market entry initiatives.
  • Analyze commercial and market data to identify patterns, trends, and signals using analytical methods, AI-powered technologies, Power BI visualizations, and digital tools.
  • Review and analyze project, lead, and opportunity pipelines to support sales growth planning and identify opportunities through data-driven insights.
  • Conduct contact discovery, account mapping, and customer profiling across defined sectors, geographies, and customer segments, leveraging AI and automation to improve efficiency and insight quality.

• Lead Investigation & Qualification

  • Manage incoming leads and inquiries to ensure timely response, appropriate handling, and clear qualification and routing.
  • Qualify leads based on commercial relevance, potential value, and strategic alignment using data analysis and AI-assisted research.
  • Enrich leads with relevant customer, market, and service context prior to handover to Sales.
  • Support prioritization to improve conversion efficiency and customer experience.

• Data Integrity & CRM Enablement

  • Contribute to high-quality data management in Salesforce CRM.
  • Ensure accuracy, completeness, and timeliness of data across accounts, contacts, leads, opportunities, campaigns, and activities.
  • Support pipeline visibility and reporting for management teams through the development and continuous improvement of Salesforce reports and dashboards.
  • Contribute to consistent use of CRM processes, standards, and governance and identify opportunities to improve reporting through automation and digital technologies.

• Sales & Marketing Enablement

  • Support teams with pre-sales preparation, research, and opportunity support, leveraging AI and digital tools to improve efficiency and insight generation.
  • Support marketing-driven lead management, campaign follow-up, and pre-qualification activities.
  • Contribute to the identification of early commercial signals such as inactivity, volume changes, or contract risk through proactive analysis of commercial and CRM data.

• Continuous Improvement & Operational Support

  • Support process improvement initiatives across market intelligence, pre-sales support, and CRM usage, including the practical application of AI, Power Automate, and other digital technologies to streamline workflows and improve efficiency.
  • Contribute to improvements in quality, efficiency, standardization, and scalability through data analytics, dashboard development, and process automation.
  • Document processes and best practices and support knowledge sharing.
  • Support adoption of new tools, processes, and ways of working, including AI-enabled solutions and business intelligence capabilities.
  • Perform additional related duties as required to support departmental objectives and business needs.

Requirements

• Bachelor’s degree or equivalent education and experience.
• Minimum of 5 years of experience in market intelligence, sales support, pre-sales, commercial operations, or data analysis/business intelligence.
• Strong working knowledge of Excel and Power BI (including Power Automate); experience designing and developing dashboards, data visualizations, and business reporting solutions is highly desirable.
• Comfortable working with Salesforce CRM and digital systems, including supporting reporting, dashboard creation, and data analysis.
• Strong analytical mindset with the curiosity and discipline to investigate details, validate information, and follow data through to clear, reliable conclusions.
• Practical experience using AI and generative AI tools to enhance research, data analysis, process efficiency, and productivity is highly desirable.
• Demonstrates curiosity and a proactive approach to evaluating and adopting emerging technologies that can improve commercial effectiveness and operational efficiency.
• Strong organizational and prioritization skills.
• Professional English proficiency (C2 preferred).
• Travel is negligible.

Nice to Have

• Experience with market intelligence.
• Experience with business insights.
• Experience with process efficiency.
• Experience with automation.
• Experience with Power Automate.

We Offer

• Competitive salary.
• Opportunity to work in a leading global company.
• Professional development opportunities.
• Hybrid work setup.

About the Company

We are SGS – the world’s leading testing, inspection, and certification company. We are recognized as the global benchmark for quality and integrity. Our 93,000 employees operate a network of 2,600 offices and laboratories, working together to enable a better, safer, and more interconnected world.