About the Position

Director of New Media

San Francisco, CA

About the Role

Atoms is building the machines that power the next era of progress. We are changing the way the physical world operates by integrating hardware, software, AI, operations, manufacturing, and real estate to create Physical AI-real-world robots for industries like food, mining, and transport.

We're looking for a senior content and communications leader to own the portfolio-wide content and communications strategy across Atoms' Food, Mining, and Transport businesses. You will build the calendar and relationships that bring a coherent public narrative to a company operating in four very different industries at once.

Responsibilities

Own the company-wide moment calendar, sequencing partnership announcements, fundraises, key hires, and first-site or product launches so they compound into a coherent story.
Build and run the vertical media network, recruiting and managing boutique agencies and individual operators embedded in each industry's press ecosystem.
Lead new-media strategy for Atoms leadership, identifying and securing placements with the top-tier and niche podcasts/shows/events most relevant to each vertical's audience.
Run a top-tier content creation team responsible for producing high-quality media.
Set channel and tier strategy, operating the existing architecture - newsroom as system of record, blog/Perspectives for thesis-level narrative, company LinkedIn for amplification.
Drive customer-forward storytelling, shifting the default from Atoms talking about its customers to structuring press moments where customers speak directly about their own growth.
Advise leadership directly on the timing, framing, and risk of every major public moment across a business where the wrong call carries real regulatory and partnership consequences.

Requirements

10+ years in media and communications, including direct experience building a content & media function from zero at a high-growth company in a regulated or partnership-dependent industry.
A track record of reporting directly into leadership as a strategic advisor.
Range across the full spectrum of comms work - product launches, funding announcements, executive comms, crisis response, internal comms.
Experience managing a portfolio of boutique agency relationships in parallel.
The judgment to hold several distinct narratives at once without collapsing them into one generic voice.
A high creative bar for producing video and written content.
Sound instincts for substance-forward, low-combativeness media strategy.
Existing relationships in one or more of: restaurant tech, industrial/mining press, robotics and deep tech, or business/finance trade media.
Experience building new-media placement strategy for founders or executives.

We Offer

Competitive base salary range: $155,000 - $200,000 per year.
Equity awards and annual performance-based bonus.
Comprehensive benefits package including medical, dental, and vision insurance, company-paid life and disability insurance, 401(k), Health Savings Account (HSA), Flexible Spending Accounts, and more.
Onsite work environment in our San Francisco office, five days a week.

About the Company

At Atoms, you’ll work on one of the defining challenges of our time-bringing automation into the physical world to drive real, lasting impact. We exist to uncover valuable unknown truths and turn them into progress, which means constantly pushing beyond what’s known and building what doesn’t yet exist. The work is ambitious and often challenging, but it’s grounded in a shared sense of purpose and a team committed to seeing it through together.

Apply for this job

Apply here

Director of New Media

Job description