Tech Stack
Job Description, Responsibilities & Requirements
About the Position
Community Manager - Thailand
Thailand, Bangkok
Marketing – Marketing
Full-time Onsite or Remote
About Binance TH
Binance TH is a regulated digital asset platform in Thailand, committed to providing secure, compliant, and user-centric access to the future of finance. As part of Binance’s global ecosystem, we aim to drive financial innovation while building trust in the local market.
Role Overview
We are looking for a high-performing Affiliate Manager to lead and scale Binance TH’s affiliate ecosystem.
This role is responsible for driving user acquisition, trading activity, and revenue through strategic partnerships with affiliates, creators, and communities - while ensuring full compliance with Thailand’s regulatory standards.
You will play a key role in shaping how Binance TH grows its performance marketing engine in a sustainable and scalable way.
Responsibilities
Affiliate Growth & Acquisition
- Identify, recruit, and onboard high-quality affiliates (KOLs, creators, communities)
- Build a strong pipeline across TikTok, YouTube, Facebook, X, and university networks
- Develop tailored partnership strategies for different affiliate tiers
Performance Management
- Monitor and optimize affiliate performance across: New verified users (NVU), First-time depositors (FTD), Trading volume
- Analyze data to improve conversion, retention, and ROI
- Continuously refine commission structures and incentive models
Campaign Execution
- Integrate affiliates into key marketing campaigns (e.g., Token Reward campaigns, product launches)
- Collaborate with marketing teams to ensure consistent messaging and timing
- Brief affiliates on campaign mechanics and expected outcomes
Relationship Management
- Build strong, long-term relationships with top-performing affiliates
- Provide regular updates, insights, and performance feedback
- Act as the main point of contact for affiliate partners
Compliance & Risk Control
- Ensure all affiliate activities comply with Thai regulatory requirements
- Review and monitor affiliate content to prevent misleading or non-compliant messaging
- Work closely with Legal and Compliance teams to mitigate risks
Reporting & Insights
- Track and report weekly and monthly performance metrics
- Identify growth opportunities and potential risks
- Provide strategic recommendations to improve affiliate channel performance
Requirements
Experience
- 3–6+ years in affiliate marketing, performance marketing, or partnership roles
- Experience in crypto, fintech, or trading platforms is highly preferred
- Proven track record of driving measurable growth through affiliates
Skills
- Strong analytical mindset (comfortable with data, dashboards, ROI tracking)
- Excellent communication and negotiation skills
- Ability to manage multiple partners and campaigns simultaneously
- Understanding of Thai digital landscape and creator ecosystem
Mindset
- Performance-driven and results-oriented
- Entrepreneurial - able to build and scale from scratch
- Detail-oriented with strong ownership
- Comfortable working in a fast-paced, evolving environment
Nice to Have
- Existing network of Thai KOLs / affiliates
- Experience in regulated industries
- Familiarity with crypto trading behavior and user lifecycle
We Offer
- Be part of building the future of finance in Thailand
- Work at the intersection of crypto, marketing, and growth strategy
- Opportunity to scale impact across Binance’s global ecosystem
- Competitive salary and company benefits
- Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
About the Company
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
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