Community Manager

About the Position

Community Manager

Istanbul, Turkey

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About the Company

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai, and Singapore.

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions, and expert strategic counsel.

For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.

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Responsibilities

• Manage social media channels across brands and platforms through community moderation and engagement with proactive content aligned to brand voice
• Finalize content calendars with category director and manage publishing of organic content on local social channels
• Participate in creative briefs and brainstorming sessions, providing community-first concepts based on community/influencer insights
• Draft social media captions and respond to comments/DMs while proactively engaging with market opportunities
• Monitor local conversations and trends to identify engagement opportunities with trending topics, influencers, and brand collaborations
• Actively engage with users to foster positive brand sentiment and handle real-time interactions following brand tone of voice
• Collaborate with insights, creative, and media teams to ensure local market behaviors are considered in content strategies
• Ensure proper content tagging in Sprinklr for performance tracking and provide regular community management reports
• Work with social analysts to track consumer sentiment and adapt content strategies in real-time
• Maintain cultural sensitivity and communicate in native market language while preserving brand tone of voice
• Support content creation during shoots, activations, and on-ground events
• Drive platform inspiration by maintaining close connections with social platforms for content creation opportunities

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Requirements

• 4+ years of experience
• Social media platform expertise with a strong focus on Instagram management
• Sprinklr proficiency for content tagging and performance monitoring
• Content creation including on-ground shooting and activation support experience
• Experience with publishing and scheduling tools for organic content management
• Community engagement and real-time interaction management
• Understanding of the importance of brand voice consistency across all communications and responses
• Local market intelligence and cultural sensitivity awareness
• Creative ideation and community-first concept development experience
• Cross-functional experience with insights, creative, and media teams
• Performance reporting and actionable insights generation
• Trend monitoring and opportunity identification for brand engagement
• Brand tone of voice expertise and consistency
• Real-time response capabilities for comments and direct messages
• Proactive engagement skills for community building

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We Offer

• Hybrid work approach with teams in the office an average of four days a week
• Opportunity to work with a global creative company
• Be part of a team that values creativity, collaboration, and connection

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About the Company

VML is part of WPP, the trusted growth partner for the world's leading brands. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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