Connections Manager

About the Position

Connections Manager

San José, Costa Rica

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About the Company

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai, and Singapore.

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions, and expert strategic counsel.

For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.

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Responsibilities

As part of the performance marketing team at VML, the Connections Manager acts as the operational engine for campaign execution, optimization, and structural excellence across social and display platforms. You will work closely with the Connections Supervisor to execute cross-channel strategies, ensuring budgets are paced accurately, creative assets are trafficked properly, and performance consistently meets client goals.

• Campaign Execution & Trafficking: Execute the setup and launch of campaigns across Meta, Google Ads (specifically Display), and other social platforms (e.g., TikTok, LinkedIn, X). This includes configuring audience targeting, uploading creatives, and ensuring brand safety parameters are met.
• Budget Management (Pacing): Lead the daily monitoring of media spend across multiple platforms and campaigns to ensure adherence to monthly and quarterly budgets.
• Platform Operations & Optimization: Manage the day-to-day mechanics of the accounts, including placement performance reviews, bid management, and implementing optimization changes to scale campaigns efficiently.
• QA & Compliance: Conduct rigorous quality assurance checks on live ads to ensure landing pages are functional and creative specs are correct before and during launch.

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Requirements

• 2+ Years Digital Trafficking Experience: Proven hands-on experience managing, trafficking, and executing campaigns primarily on Meta and Google Ads (Display network), along with other social media platforms.
• Core Platform Expertise: Strong, daily hands-on knowledge of Meta Ads Manager and Google Ads is mandatory. Candidates must deeply understand digital media buying fundamentals.
• Advanced Excel Proficiency: Mastery of Excel (Pivot Tables, VLookups, large data sets) for pacing, forecasting, and data organization.
• Attention to Detail & Organization: Demonstrated ability to manage multiple workstreams, identify errors in creative configurations prior to launch, and meet deadlines autonomously.

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Nice to Have

• Programmatic & Ad Serving: Prior exposure to Programmatic buying platforms (Google DV360 or other DSPs like The Trade Desk) and Ad Servers (like Campaign Manager 360 / CM360).
• Certifications: Active certifications in Meta Blueprint or Google Ads (Display).

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We Offer

• Hybrid Work Environment: Fostering creativity, collaboration, and connection with teams in the office an average of four days a week.
• Inclusion & Diversity: VML is committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
• Professional Development: Opportunities for growth and development within a global creative company.

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About the Company

VML, part of WPP, is committed to fostering a totally inclusive work environment that is rewarding and conducive to professional development. We believe in creating a dynamic work environment that values diversity and inclusion, and we strive to recruit a diverse slate of candidates to help us achieve that goal. We are happy to provide reasonable accommodations to individuals with disabilities who need accommodation to use or access VML’s career site or to participate fully in the application process. If you require an accommodation to complete your application or any part of our recruitment process due to a disability, please contact our Human Resources department or send an email to (HR contact) to request one.

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