Consultant (Commerce)

About the Position

VML Enterprise Solutions is seeking a Consultant (Commerce) to join our Business Services team in London, United Kingdom. This role is pivotal in helping clients navigate the evolving commercial landscape, leveraging AI-powered search, agentic commerce, and other transformative technologies.

About the Company

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai, and Singapore.

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions, and expert strategic counsel.

For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.

Responsibilities

Project Delivery

• Own end-to-end project delivery: from running client assessments and diagnostics through to identifying the highest-impact opportunities and building prioritised roadmaps clients can execute against.
• Develop strategic recommendations across commerce transformation, AI discoverability (GEO/AEO), agentic commerce readiness, content strategy, and channel optimisation depending on the client's challenge.
• Build and refine repeatable delivery methodologies from discovery through to implementation planning and performance measurement.

Client Engagement

• Support and contribute to workshops, co-creation sessions, and client meetings. Owning preparation, follow-up actions, and specific content delivery within these sessions.
• Translate complex commercial and technology shifts into clear, commercially grounded language for senior audiences.
• Manage critical dependencies across client stakeholders (commerce, brand, content, SEO, IT) to ensure recommendations land and get implemented.

Collaboration & Practice Building

• Collaborate with specialist teams to ensure seamless handover and continuity across project phases.
• Work across WPP's integrated network connecting upstream consulting recommendations to downstream execution in content, CX, and commerce.
• Contribute to practice IP: case studies, frameworks, proposition development, and client-ready assets that strengthen our market position.
• Support proposal development and pitch responses helping shape how we present our capabilities and solutions to prospective clients.

Requirements

• Multiple years of professional experience in a consulting, strategy, or senior operational role with significant commerce or digital marketing exposure.
• Genuine understanding of how commerce ecosystems work - not just the technology layer, but the commercial reality: trading, content operations, channel strategy, category management, and the relationship between brand investment and commercial performance.
• Consulting rigour you can structure ambiguous problems, build clear deliverables under time pressure, and present recommendations that hold up to client scrutiny.
• Working knowledge of AI discoverability GEO, AEO, LLM-influenced search journeys, AI assistants (Gemini, ChatGPT, Rufus), and how they are reshaping product discovery (You don't need to be an engineer; you need to understand the strategic implications and be able to advise clients on what to do about them).
• Strong communication skills - comfortable presenting to senior stakeholders and translating technical findings into business language.
• Experience working with enterprise clients, you understand the complexity of large organisations (multiple stakeholders, competing priorities, long decision cycles) and know how to navigate them.

Nice to Have

• Brand-side or client-side experience in eCommerce, digital marketing, or commercial roles: you've sat where the client sits and understand their operational reality, not just the consultant's view.
• Experience in at least one of: CPG/FMCG, Consumer health, Automotive, Retail, Telecom.
• Familiarity with content optimisation, SEO, or digital shelf management and how these disciplines are being disrupted by generative AI.
• Exposure to change management or enablement you've helped organisations adopt new ways of working, not just handed them a strategy document.
• Hands-on curiosity with AI tools LLMs, agentic platforms, or similar.
• Experience with commerce technology (Shopify, SFCC, Commercetools, PIM/DAM systems).

We Offer

• The chance to shape a growing consulting practice your work will define methodology and propositions, not just execute someone else's.
• Direct access to iconic enterprise clients and the opportunity to contribute to both proposition development and project delivery.
• An integrated agency network where your consulting work connects to creative, content, CX, and commerce teams who make the recommendations real.
• A team culture that values intellectual honesty, pace, and ownership.
• London-based with flexible hybrid working and occasional client travel.
• Training, development, and a clear path to Senior Consultant and beyond.
• A great benefits package including a discretionary bonus scheme, training opportunities, competitive pension, medical insurance, life assurance, social events, opportunities to buy and sell holidays, family-friendly policies, discounts with hundreds of retailers, and much more.

About the Company

WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where AI is reshaping how companies drive growth, we lead clients in business transformation and marketing modernisation, connecting strategy directly to execution.

Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX, work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. We have received distinction as a leader in Commerce Services and CX Strategy Consulting by the Forrester Wave™

To find out more, visit enterprisesolutions.wpp.com and follow us on LinkedIn.

WPP Enterprise Solutions is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions, and expert strategic counsel.

We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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