About the Position

Consultant Data Analyst Marketing - F/H

Paris, Île-de-France, France

About Us

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai, and Singapore.

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions, and expert strategic counsel.

For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.

Why We Need You

To join our Data team, composed of around fifty consultants, and strengthen our Data Customer Insights division.

Responsibilities

Conduct analyses of customer behaviors
Perform segmentations
Develop scoring (churn, propensity, cross-sell, etc.)
Analyze campaign performance
Dashboarding

You will work on end-to-end projects, from briefing to delivering results and marketing recommendations to clients.

Your Profile

You hold a Master’s degree in statistics, science, or econometrics.
You have significant experience in marketing, ideally in a consulting environment.
You are particularly interested in the strategic and operational application of data on customer knowledge and marketing/sales actions.
You possess marketing skills: ability to make marketing recommendations, calculate ROI, customer acquisition, retention, identification of potential, value, and customer lifetime.
You have the following technical and statistical skills:
- Simple and advanced descriptive analyses
- Predictive analyses
- Construction of scores
- Implementation of operational segmentations
- Time series
- Population adjustment methods
- Structural equations
- Expertise in statistical programming languages and technologies: Python and/or R, SAS, SQL, Dataiku, Tableau/Power B
You are also interested in advanced methodologies such as Machine Learning, Deep Learning, Artificial Intelligence.
You have an analytical and critical mind, are a team player, enjoy contributing and being part of a team, can adapt, simplify to bridge the gap between technical and operational teams, are curious and attentive, express strong expertise in your field, and adopt a genuine consulting posture.
You speak English fluently (numerous international clients).

We Offer

Competitive salary
Hybrid work approach: teams in the office an average of four days a week
Opportunities for professional development

About the Company

VML Consulting (formerly Velvet Consulting) is a consulting firm specializing in customer experience transformation, part of the WPP group, a global leader in communications. We support our clients in their Data, Marketing, and Technology projects to fully unlock the value of their data.

Beyond VML Consulting, VML Enterprise Solutions combines VML's technological and data expertise to address the biggest business challenges. With over 10,000 experts in 40+ offices worldwide, we combine consulting, customer experience, commerce, and technological transformation. VML Enterprise Solutions teams work in AI, engineering, data, automation, and platform deployment, in partnership with market leaders: Adobe, Salesforce, Google, Microsoft, Braze, among others. VML is the 3rd largest Salesforce integrator in the world.

Application Information

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Consultant Data Analyst Marketing - F/H

Job description