Consumer & Household Panel Insights

About the Position

As a Consumer & Household Panel Insights, you will collaborate in the development of accounts through the analytical insights provided to clients, understanding the market in which they operate and their respective businesses, using in-depth data analysis. Your main objective will be to strategically identify opportunities, generate insights, and provide recommendations according to the client's needs and objectives, ensuring their satisfaction through effective and high-quality responses, always in line with NielsenIQ's business objectives and strategic planning, using advanced KPIs and analytics and enabling integration with other expert solutions.

Responsibilities

• Analyze and interpret Household Panel KPIs to identify consumer behavior trends, category dynamics, and growth opportunities for clients.
• Develop strategic recommendations based on household panel insights, including metrics such as penetration, purchase frequency, spend, loyalty, and shopper demographics.
• Translate complex consumer and market data into actionable business insights and clear client presentations.
• Support clients in understanding changes in shopper behavior and market performance through panel-based analysis.
• Integrate Household Panel data with other NielsenIQ solutions to provide a holistic view of market and consumer performance.
• Proactively identify business opportunities and potential risks by monitoring consumer trends and panel indicators.

Requirements

• Bachelor's degree or Engineering in Management, Marketing, Commercial or Industrial Engineering, or related.
• 2-4 years of experience in mass consumption, consulting companies, Retailers, or related.
• Ability to prepare presentations, understand macroeconomic scenarios.
• Advanced English.
• Microsoft Office Package (Desirable Excel and PowerPoint intermediate level).
• Experience analyzing and interpreting Household Panel data and KPIs (e.g., penetration, frequency, spend per buyer, loyalty, switching, purchase occasions, shopper profiling).
• Ability to convert consumer insights into strategic recommendations for clients.
• Experience presenting consumer behavior and panel findings to stakeholders and business decision-makers.
• Knowledge of FMCG market dynamics and shopper analytics.

We Offer

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

About the Company

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights-delivered with advanced analytics through state-of-the-art platforms-NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

Our Commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the Diversity and Inclusion page.