Content & Audience Insights Manager

About the Position

Content & Audience Insights Manager

Los Angeles, CA, San Francisco, CA · Hybrid

The Role

Linktree is hiring a Content & Audience Insights Manager to turn audience signals, content performance, and proprietary data into sharper content ideas and business narratives.

You will own the measurement and learning system behind Linktree’s content program. You’ll bring together channel performance, audience behavior, search signals, community feedback, competitive activity, and Linktree’s own data to identify meaningful patterns, audience gaps, and opportunities for the leads responsible for Social, Editorial, and Comms.

This is an insights and recommendations role, not a content creation or channel-management role. You will use existing dashboards, analytics platforms, and listening tools for routine analysis. You’ll partner with Data Science and Analytics to define reporting needs and request new dashboards, complex data pulls, pipelines, and technical validation. You will own the questions, interpretation, and communication of the findings-not the underlying data infrastructure.

Responsibilities

• Cross-channel measurement and performance insights: Own the shared measurement framework and recurring readouts across Linktree’s content program, identifying what is working, which audiences we are reaching, and where gaps exist.
• Testing and learning agenda: Partner with channel owners to design pilots, defining the hypothesis, audience, success measures, and analysis plan upfront.
• Insight synthesis and recommendations: Turn complex findings into clear internal recommendations and evidence-backed external story opportunities. Explain what the evidence shows, why it matters, what its limitations are, and which team is best placed to act on it.
• Audience, cultural, and competitive intelligence: Combine audience research, broad social listening, search behavior, community signals, competitor activity, and cultural trends to identify meaningful shifts and opportunities relevant to Linktree.
• Cross-functional partnership: Work closely with Social & Content, Comms, PMM, Growth, Creative, Creator Partnerships, and data partners so insights become usable across the business.

Requirements

• 5-7 years in audience insights, content measurement, marketing analytics, social intelligence, or research.
• Experience building measurement frameworks, research plans, or audience-insight programs.
• Experience partnering with Data Science or Analytics to define questions and request the right analysis.
• Experience creating dashboards and reports, and reading and interpreting social data, social listening tools, search data, and audience insights.
• A strong ability to separate signal from noise and explain what the team should do next and why.
• Strong editorial judgment and the ability to recognize which findings are credible, differentiated, and relevant enough to become a story.
• Experience evaluating performance across multiple channels, audiences, or campaigns.
• Strong writing and synthesis skills, able to turn complex analysis into a concise recommendation.
• Ability to work across multiple teams and translate business goals into clear content recommendations.
• Strong curiosity and judgment about which findings are meaningful, actionable, and supported by enough evidence to inform a decision.

Nice to Have

• Experience in SaaS, consumer tech, the creator economy, small business marketing, or digital products.
• Experience with proprietary data, research reports, trend reports, customer stories, or editorial franchises.
• Familiarity with SEO, AEO, product analytics, or analytics platforms.
• Experience partnering with data scientists, comms teams, or growth teams.

We Offer

• Competitive salary: $170,000 - $190,000 or roles based in San Francisco and Los Angeles.
• Annual wellbeing allowance for personal choices.
• 100% coverage of monthly premiums for medical, dental, vision, disability, and life insurance for US-based employees.
• Employer contribution towards retirement.
• Generous time off for vacation, holidays, parental leave, volunteer time, and other categories.
• Employee stock option program.

About the Company

We’re on a mission to empower anyone to curate, grow, and monetize their digital universe. We created the “link in bio” category - and we’re just getting started. From creators, artists, and entrepreneurs to global brands, we’re redefining how people connect with their communities, showcase their content and promote products - all in one link.

Today, a community of 70+ million use Linktree, including icons like Adidas, TikTok, the UN Environmental Program, The NFL, Manchester United, World Central Kitchen, Sabrina Carpenter, Olivia Rodrigo, and Selena Gomez. With 48,000 new accounts created every day, Linktree is the fastest-growing leader in our space.

We’ve teamed up with some of the world’s biggest platforms including TikTok, Snap, YouTube, GoFundMe, Spotify, Google, Stripe, Reddit, Laylo, and Kajabi, to unify Linkers’ digital spaces, and we partner with retail brands Amazon, Nike, Nordstrom Target, Sephora, Vuori, and more to share products they love.

We’re a tight-knit, passionate team building best-in-class tools that make online presence simple, powerful, and yours. If you're excited by the idea of shaping a new category, setting the standard, and making space for everyone to be seen and succeed, we’d love to meet you.

Where and How We Work

We're a global, diverse team spread across continents with offices in London, Los Angeles, Melbourne, and San Francisco. We work together flexibly and you can choose the setup that works best for you: fully remote or a hybrid mix of office and home.

We offer autonomy in how you structure your days and weeks. While we’re mindful of time zones and occasionally collaborate outside the typical 9–5, we lean into async work to keep things flowing. Our culture is family-friendly and Zoom-casual where kids, pets, and delivery drivers are welcome.

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