Content Designer (Freelance)

About the Position

Location: Brussels, Belgium (Hybrid: 2-3 days remote per week)

Type: Freelance

About Us: Why Smile! 😊

Passionate about tech, digital, and innovation? Join the 1,800 employees at Smile, the European leader in open-source integration, spread across 20 agencies in 9 countries. Collaborative spirit and knowledge sharing are at the heart of our DNA. Our experts push the boundaries of open source every day to build a smarter, more efficient, and more responsible digital world. Here, we don't just follow trends, we create them! 🌟 Join Smile in Brussels and take part in projects that truly matter! 🏆

• Peer Support: Our proximity management by peers fosters dialogue and the implementation of a tailored career path.
• Continuous Learning: Because the digital sector is in constant motion, Smile is committed to making you an expert in your field, thanks to a comprehensive training offer: access to an e-learning platform, financing of certifications, and robust knowledge-sharing tools.
• Vibrant Culture: Your year will be animated by group and agency events: our annual convention, participation in trade fairs, summer parties, and both formal & informal afterworks.

Role Overview

We are looking for Content Designers (at Junior, Medior, and Senior levels) to join our team on behalf of one of our major strategic clients based in Brussels. In this role, you will bridge the gap between human interaction and cutting-edge technology. You will design intuitive, conversational, and user-centric experiences, ensuring that content strategy aligns seamlessly with technological capabilities-particularly AI and LLMs.

Depending on your seniority, you will either support the execution of conversational flows or drive the strategic vision, mentoring junior team members and leading complex conversational architecture.

Responsibilities

• Conversational UX & Design: Design, write, and refine natural, clear, and engaging dialogue flows and user journeys for conversational interfaces.
• Platform Implementation: Build and configure conversational experiences using industry-leading tools such as Botpress and Rasa.
• Content Strategy & Alignment: Establish and maintain a cohesive content strategy, ensuring consistency across all conversational touchpoints.
• AI & LLM Integration: Work closely with technical teams to integrate Large Language Models (LLMs) and advanced AI behaviors into conversational flows.
• Data-Driven Optimization: Analyze user feedback, conversation logs, and performance metrics to iteratively improve the UX.
• Agile Collaboration: Participate actively in Agile/Scrum ceremonies, collaborating closely with developers, product owners, and stakeholders.
• Security & Compliance: Ensure all content and conversational patterns adhere strictly to information security guidelines and data privacy standards.
• Support & Communication: Act as an advocate for excellent conversational design, providing clear documentation, support, and training to internal peers and stakeholders.

Requirements

• Experience: 1+ years (Junior), 3+ years (Medior), or 5+ years (Senior) of dedicated experience in content design, conversational UX, or copywriting.
• Conversational Tech Stack: Proven hands-on experience with conversational AI platforms like Botpress or Rasa.
• UX Mindset: Strong understanding of UX writing principles, human-computer interaction, and user-centric design.
• Methodology: Comfortable working in fast-paced Agile/Scrum environments.
• Security Aware: A strong awareness of information security protocols and how they impact conversational data.
• Languages (Mandatory): Professional proficiency (minimum 3/4) in Dutch (NL) OR French (FR). Professional proficiency (minimum 3/4) in English (EN).

The Next Steps 🚀

1. First Contact: A quick phone call with our recruitment team to discuss your aspirations, availability, and what we can offer you.
2. Meeting: An opportunity to get to know each other better and deeply explore your professional background.
3. Business Interview: A technical and practical discussion with one of our digital experts to assess your skills and align on your career goals.

We Offer

• Professional Growth: Comprehensive training and certifications.
• Vibrant Culture: Engaging events and activities.
• Collaborative Environment: Opportunities for knowledge sharing and peer support.

About the Company

Smile is a European leader in open-source integration, with a collaborative spirit and a commitment to continuous learning. Join us in Brussels and be part of a team that shapes the future of digital innovation.