Content Marketing Manager

About the Position

Canonical is a leading provider of open source software and operating systems to the global enterprise and technology markets. Our platform, Ubuntu, is widely used in breakthrough enterprise initiatives such as public cloud, data science, AI, engineering innovation, and IoT. Our customers include the world's leading public cloud and silicon providers, and industry leaders in many sectors. The company is a pioneer of global distributed collaboration, with 1200+ colleagues in 75+ countries and very few office-based roles. Teams meet two to four times yearly in person, in interesting locations around the world, to align on strategy and execution.

We have multiple open roles for communications and storytelling (narrative development) specialists across social media and content production. This role is for someone who cares deeply about narrative quality and wants to elevate our brand positioning. It requires process discipline and creative smarts, leadership skills, and performance-driven strategy to ensure our content aligns with our business objectives.

Location: This role will be based remotely in the EMEA region.

Responsibilities

• Develop and execute a content marketing strategy that aligns with our business goals, SEO, and brand.
• Manage our content calendar end to end, ensuring content is efficiently produced with minimum friction and process clarity.
• Ensure content quality, consistency, and brand alignment in everything we produce.
• Collaborate with our web team to optimize content for search and AI engines, building on proven SEO or GEO expertise.
• Monitor and report on KPIs for our content program and use analytics tools to identify improvement opportunities.
• Align messaging to ensure integrated campaign support across channels, working closely with our marketing, product, and brand teams.

Requirements

• Excellent communication skills with the ability to influence stakeholders and work across cross-functional teams.
• Familiarity with communications and content strategy, including applied knowledge of content marketing and social media.
• Proven experience creating authoritative and engaging content, or leading large-scale brand campaigns. Portfolio of written work required.
• Strong strategic thinking grounded in consumer insight, audience awareness, and brand understanding.
• Passion for messaging quality and written communication.
• Technical curiosity, and interest in software technology and its challenges.
• A data-driven approach to communications and content, understanding how to measure and present results that are material to the business.
• An exceptional academic track record from high school and university.
• Business level written and spoken English.
• Sincere personal motivation aligned with our mission.
• International travel 2-4 times a year for company events up to two weeks long.
• 2-7 years of experience in a relevant field.

Nice to Have

• Applied knowledge of AEO/GEO and SEO.
• Experience in B2B technology marketing, communications, or related fields.
• Experience developing content marketing or communications strategies for enterprise technology products.
• Experience with project management tools like Jira.

We Offer

• Competitive base pay.
• Personal learning and development budget of 2,000USD per annum.
• Annual compensation review.
• Recognition rewards.
• Annual holiday leave.
• Parental Leave.
• Employee Assistance Programme.
• Opportunity to travel to new locations to meet colleagues at ‘sprints’.
• Priority Pass for travel and travel upgrades for long haul company events.

About Canonical

Canonical is a pioneering tech firm at the forefront of the global move to open source. As the company that publishes Ubuntu, one of the most important open-source projects and the platform for AI, IoT, and the cloud, we are changing the world of software. We recruit on a global basis and set a very high standard for people joining the company. We expect excellence; in order to succeed, we need to be the best at what we do. Most colleagues at Canonical have worked from home since our inception in 2004. Working here is a step into the future and will challenge you to think differently, work smarter, learn new skills, and raise your game.

Canonical is an equal opportunity employer. We are proud to foster a workplace free from discrimination. Diversity of experience, perspectives, and background create a better work environment and better products. Whatever your identity, we will give your application fair consideration.