Content Writer

About the Position

We are seeking a Content Writer with 3+ years experience in B2B content marketing for software development companies to join our marketing team in Lviv, Ukraine.

Responsibilities

• Build and maintain a content plan for assigned industry verticals – including both new content and article updates.
• Conduct in-depth SEO research – identify keywords, analyze SERPs, evaluate competitor content, and define structure based on search intent.
• Interview internal experts (developers, CTOs, BAs) to extract insights for original, experience-driven content.
• Write long-form, high-quality SEO articles, case studies, and landing pages that follow our internal structure, format, and tone.
• Optimize each piece for SEO, EEAT, internal linking, and conversion-focused structure (including metadata, CTAs, visuals, and FAQs).
• Organize backlink building to support content growth.
• Publish and format content on our website using the WordPress console.
• Track content performance in GSC, Ahrefs, or other analytics tools and propose data-driven improvements.

Requirements

• 3+ years of experience in B2B content marketing for software development companies.
• Proven success in creating high-performing SEO articles that rank and generate leads in competitive B2B spaces.
• Experience building content clusters within industry verticals.
• Strong SEO knowledge – including keyword research, SERP analysis, and on-page optimization.
• Quickly grasp complex technical and business topics through research or communication with internal experts.
• Ability to write in a defined Tone & Voice, getting it right on the first try.
• Analytical mindset. Confident using tools like GSC, Ahrefs, or SEMrush to monitor performance and implement improvements.
• Excellent communication skills – able to extract insights from experts and translate them into clear, authoritative content.
• Ability to clearly explain and justify your editorial decisions.
• Basic experience with link building.
• Proficiency in AI tools to accelerate writing process.
• Solid understanding of EEAT principles.
• Understanding of how to align content with sales goals and buyer journeys.
• Proactive and self-motivated – driven by measurable outcomes.

Nice to Have

• Familiarity with Account-Based Marketing (ABM), lead generation funnels, or newsletter content strategies.

We Offer

• 15 days paid vacation
• 7 days 100% paid sick leaves
• Sport and health compensation
• Flexible working hours
• Corporate training (internal and external)
• IT Cluster membership
• Personal Birthday and anniversary gifts
• Corporate parties and team-buildings
• Company legal and accounting support

About the Company

Regularly listed in the Top Custom Software Development Companies on Clutch.co, Volpis helps business owners to achieve new heights by harnessing the power of technology.

Have questions?

Say hi to our recruiter! She is happy to answer on all your questions.

Vita Pylyp

Recruiter

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