Copywriter (m/w/d)

Düsseldorf, Germany

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About the Position

Grey’s mission is to create Famously Effective ideas that move people, businesses, and the world forward, harnessing the power of creativity to solve business challenges and drive growth for some of the world’s most influential brands and companies, including Procter & Gamble, Volvo, Haleon, Circle K, and The Coca-Cola Company. That commitment to effectiveness has earned Grey a Grand Effie in every market where it operates. Grey was recognized as a 2025 Fast Company World Changing Ideas winner and earned 26 Lions at the 2026 Cannes Lions International Festival of Creativity, contributing to Ogilvy’s Network of the Year honors. Newsweek also named Grey a Top 100 Global Most Loved Workplace in 2024 and one of America's Greatest Workplaces for Women and Professional Services in 2025. Grey is part of WPP, the trusted growth partner for the world’s leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

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About the Role

As a Copywriter (m/w/d) Mid-Level in Hamburg or Düsseldorf, you will develop compelling concepts, captivating stories, and sharp texts for cross-channel campaigns. In collaboration with your Art Director, you will ensure that our clients' messages are conveyed in unexpected, emotional, and strategically sound ways.

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Responsibilities

• Conception & Text: Develop creative concepts and campaigns based on strategy. Write compelling headlines, taglines, scripts, concepts, social media copy, and long-copy.
• Brand Voice: Quickly internalize the different tones of our clients and ensure each brand maintains its unique voice across all channels.
• Collaboration & Presentation: Develop ideas as a team, participate in internal presentations, and substantiate your concepts with a clear, strategic rationale. Present your drafts to clients when necessary.
• Cross-Department Communication: Build strong relationships with consulting, production, and strategy to ensure your textual ideas are perfectly protected in execution.

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Requirements

• Experience: At least 4 years of experience as a copywriter/concept designer in a creative agency.
• Portfolio: A strong creative portfolio showcasing your textual confidence, sense of language, and conceptual depth across various media.
• Skills: Excellent spelling and grammar skills, passion for storytelling and wordplay, and a keen sense for trends and pop culture. You use LLMs (like ChatGPT or Claude) intelligently for research and as a creative sparring partner.
• Organization: Structured, reliable in meeting deadlines, and enjoy fast, agile teamwork.

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What We Offer

• An agency where creativity and strategic consulting have been central since its inception. Not as a support function, but as a creative driving force for “Famously Effective” work.
• State-of-the-art working conditions with direct access to all relevant AI creative tools (from LLMs to image models and automation workflows).
• The opportunity to actively contribute to building a fine creative boutique within a global, financially strong network. With real creative freedom and no rigid hierarchical egos.

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Additional Benefits

• Locations in Hamburg or Düsseldorf.
• Work from Abroad: up to 45 days per year.
• 33 vacation days.
• In Düsseldorf, a delicious, healthy canteen and café with decent Americano, Flat White, Chai Matcha Latte, and sometimes even lemon tart...
• In Hamburg, many great lunch spots around the agency and a sushi bowl delivery service in the building...
• Employee discounts for hundreds of brands.
• Subsidies for public transport tickets or bike leasing.
• Subsidies and improved conditions for Wellhub access to gyms, yoga, swimming, climbing, Headspace, and more.
• TELUS Employee Assistance Programme for counseling and crisis intervention.
• WPP learning platform “Future Readiness Academy”.
• Mentorship program.

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About the Company

We believe in the power of diversity and collaboration. Only together can we meet the challenges of today's world. Therefore, we commit to evaluating candidates for the job solely based on their abilities and regardless of age, gender, ethnic origin, sexual orientation, disability, or religion.

Does this sound like an exciting challenge? Great, your contact person Kai Schlüter is looking forward to your application!

For reasons of sustainability and data protection, we ask that you submit your application documents exclusively through our applicant platform Greenhouse. We would appreciate it if you could refrain from sending a photo.

GREY is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

If you need any assistance seeking a job opportunity, or if you need reasonable accommodation with the application process, please contact us at [email protected]. Please note that this contact is only for candidates who are requesting accommodation. Emails for other purposes, including application status requests, will not receive a response.

Please be aware of the possibility of recruiting fraud. GREY does not conduct interviews via instant messaging platforms and will never request personal financial information such as bank account numbers, credit card information, or payment of any kind during the hiring process. All legitimate communication will come from an official @GREY**.**com email address. If you suspect fraudulent activity, please report it to us immediately. Stay vigilant and protect your personal information.