Creative Copywriter

About the Position

We are seeking a Creative Copywriter to join our fast-scaling international marketing company, a major player in the iGaming industry. This role is ideal for those who aim to create compelling copy for diverse marketing materials and are passionate about content marketing and digital campaigns.

Responsibilities

• Create scripts for all types of video content, including TVCs, radio spots, how-to videos, reels, stories for social media, and video scripts for public figures.
• Translate key points from creative briefs into compelling and persuasive copy concepts.
• Develop catchy slogans, calls to action, and names for campaigns and products.
• Craft consistent and effective messaging across multiple channels, such as websites, social media, display ads, email campaigns, and events.
• Actively participate in brainstorming sessions to generate fresh ideas and creative solutions.
• Stay up to date with trends in content marketing and evolving user interests.
• Conduct regular competitor content reviews and generate meaningful insights to inform creative strategies.
• Develop ideas for 360° marketing campaigns based on strong insights and strategic thinking.
• Write clear, concise, and engaging copy for digital, outdoor, ATL, and BTL marketing materials.

Requirements

• 3+ years of experience as a creative copywriter in an agency or on the client side (experience in the sports or iGaming sector is a plus).
• Ability to understand marketing campaign briefs and develop strong creative ideas, concepts, and catchy taglines/copy for various advertising formats.
• Proven ability to demonstrate and maintain brand voice across different communication channels.
• Experience in naming (products, campaigns, brands).
• Strong creative and conceptual thinking skills.
• Ability to interpret creative direction and technical information and translate them into persuasive copy concepts.
• Comfortable working independently with minimal guidance and under deadlines.
• Excellent writing, editing, and proofreading skills, with strong attention to detail, language flow, and grammar.
• Fluent in English and Hindi.

Nice to Have

• A strong can-do attitude, demonstrating enthusiasm, positive energy, and initiative.
• High attention to detail and commitment to delivering polished, high-quality results.
• Result-oriented mindset, always seeking improvement opportunities.

We Offer

• Opportunity to work with a fast-scaling international marketing company in the iGaming industry.
• Remote work options.

About the Company

Our client is a major player in the iGaming industry, with a dedicated focus on expanding operations across Asia. From deep market research and business strategy to performance-driven digital campaigns and bold creatives, the team manages the entire marketing lifecycle to help clients stay ahead in one of the world’s most competitive industries.