Creative Director, Concept & Copy - Campaigns (m/f/x) German speaking

About the Position

We already have people who know how to make things look good. We’re looking for the person who knows what needs to be said. Your background is in concept development and copywriting. You’ve led campaigns from concept through to launch, and can explain what made each one work in two sentences. At Virtual Identity, you’ll lead the Digital Creative team and turn briefs into compelling ideas that clients can immediately picture-and want to bring to life.

Responsibilities

• Develop the campaign’s central idea-from the brief and strategy through to the tagline, headlines, and storyline-before design begins
• Write copy yourself, including headlines, scripts, and pitch narratives
• Lead and develop the Digital Creative team. Set the creative direction, give feedback that strengthens the ideas as well as the execution, and help people grow
• Keep the core idea clear and consistent from pitch through to launch
• Present concepts to existing and prospective clients in German, and make a clear case for your ideas
• Work closely with Brand Strategy and use AI where it can help generate variations and speed up production. The creative idea remains yours

Requirements

• Several years of experience as a copywriter or conceptual creative at a creative or advertising agency, most recently in a senior role (ACD, CD, or equivalent)
• Campaigns built around a big idea of your own that ran across more than one channel
• Experience guiding or leading people – a small creative team is enough
• The ability to give feedback that improves the work, and to take feedback yourself
• German at copywriter level (C2): publication-ready, confident in style, and true to the brand. Good English

Nice to Have

• Awards or shortlist placements (CCA Venus, Effie, ADC, Cannes)
• Experience with social-first formats

We Offer

• Remote or Hybrid: You decide if you want to work from home, the VI office, or a mix of both.
• Professional Development: You get an individual, annual training budget of 1,000 € for external trainings of your choice.
• VI Academy: Take part in our wide range of cross-location VI Academy trainings to evolve and grow aside from our daily business and connect with others.
• Flexible Working Hours: Use our flexible working hours.
• Working Abroad: With an EU passport, you can work up to 3 months per year remotely from any EU country of your choice.
• Social Day: Take one workday per year for a charity work of your choice to help others.
• Personal Development: Book up to 8 weeks of 1:1 coaching with our personal coaches.
• Team Events: You and your team members each get 200 € per year for team activities.
• Unpaid Vacation Days: Additionally to your vacation days, you can take up to 10 unpaid days.
• Leadership Program: Apply for our annual 1-year leadership program, focusing on personal development and improving leadership skills.
• JobRad Leasing: We support you with the lease of your JobRad bicycle.

About the Company

At Virtual Identity, we believe in the power of compelling ideas and creative excellence. Our team is dedicated to transforming briefs into impactful campaigns that resonate with clients and audiences alike. We foster a culture of innovation, collaboration, and continuous learning, ensuring that every project we undertake is a step towards creative mastery.