About the Position

Creative Director, Marketing

Barcelona

Labhouse is a fast-growing startup that builds, launches, and scales its own AI & Productivity Apps, operating under a subscription-based business model.

Based in Barcelona, Labhouse was founded by Andrés Bou and Horacio Martos (Co-Founders of SocialPoint).

We operate at the intersection of mobile technology, AI, and product-driven growth, with a strong focus on experimentation and performance.

Would you like to make an impact as part of a company that builds the best mobile apps used by millions of users worldwide? If so, discover your next challenge below.

Responsibilities

Hands-on creation: Concept, script, design, animate, and edit high-impact creative, especially new concepts, launch campaigns, and the ads that set the direction for the rest of the team.
Creative vision and brand: Define the brand identity, tone of voice, and creative standards across the portfolio, while letting each app have its own personality.
Team leadership: Lead, mentor, and grow a team of creatives; review work daily, give direct feedback, and hire as the team grows.
Performance creative engine: Lead the concepting and production of high-volume ad creative for paid channels (e.g., Meta, TikTok, Google, Apple Search Ads).
Creative testing at scale: Build a structured creative testing framework with Performance Marketing: hypotheses, iterations, learnings, and a clear process for scaling winners and killing losers fast.
App launches and positioning: Define the positioning, messaging, and go-to-market creative for new apps from day one.
Social and content: Set the creative direction for organic social, creator partnerships, and UGC, and write creator briefs yourself.
Partners: Manage external freelancers, studios, and creators to scale output when needed.
AI-native creative production: Use generative AI tools yourself in ideation, scripting, image and video production, and bring those workflows to the team to multiply output without losing quality.

Requirements

Solid experience in creative roles (advertising, brand, and in-house marketing).
Active maker: You design, animate, and edit regularly, not just direct.
A portfolio that includes recent work you personally made, and shows both outstanding craft and measurable performance.
Expert-level, hands-on skills in short-form video: hooks, storytelling, pacing, editing, and platform-native formats.
An artistic eye for color, composition, typography, and motion, able to create and review any type of asset: Video ads, motion graphics, static and carousel ads, App Store assets (icons, screenshots, preview videos), social content, and creator briefs, brand identity, and campaign concepts.
Strong copywriting and concepting skills: You can write a hook as well as you can direct a visual.
Strong understanding of mobile app growth and brands: user acquisition, the subscription funnel, and how creative drives it.
A performance mindset. You think in hypotheses, angles, and results, not just aesthetics.
Comfortable working with data. You read ad dashboards, creative analytics, and A/B test results to guide and defend creative decisions.
Experience mentoring creatives and managing freelancers and creators.

Nice to Have

Experience in a portfolio or app studio model, running creative for several products at the same time.

We Offer

Flexible working hours.
Competitive compensation.
High-end equipment for your development.
A top entrepreneurial team in a dynamic startup environment.
Opportunity to lead, grow, and take on big challenges.
Work with cutting-edge technologies, including the chance to integrate AI models into new apps.

Hiring Process

TA Interview – Initial conversation to get to know each other and understand your background.
Leadership Interview – Deep dive into your product thinking, experience, and fit with the team.
Technical Case – Practical exercise to assess your product, analytical, and strategic capabilities.
Final Interview – Final conversation to ensure alignment on expectations, culture, and role fit.

About the Company

Labhouse is proud to be an equal-opportunity employer. However you identify or whatever your journey to this point, we welcome all candidates to apply for the position that inspires them.

Come join us and help us build a company that everyone is proud to be part of.

Creative Director, Marketing

Job description