Creative Director (Writer) Passport Brand Design

About the Position

Creative Director (Writer) Passport Brand Design

Location: Montreal, Quebec, Canada

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About the Company

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human-first, award-winning work for blue-chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services, and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

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Responsibilities

• Lead the conceptualization and execution of integrated campaigns, ensuring the brand's voice is sophisticated, consistent, and compelling across all touchpoints.
• Drive creative excellence and strategic storytelling for a highly visible North American nicotine client, managing campaigns and adapting brand voice across a diverse portfolio of brands within the category.
• Architect high-level brand narratives and storytelling frameworks specifically tailored to a large client in the nicotine category.
• Partner closely with Art Directors, Strategists, and Account leadership to transform strategic insights into actionable, award-winning creative solutions.
• Present creative concepts to senior client stakeholders with conviction, clarity, and a deep understanding of their business objectives.
• Mentor, guide, and elevate the work of creative team members, fostering an environment of continuous learning and creative excellence.
• Exercise keen judgment in refining and optimizing copy, ensuring every word serves a distinct purpose in driving the overall brand experience.

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Requirements

• Extensive professional experience in copywriting and creative direction, ideally with experience navigating regulated categories.
• A robust portfolio demonstrating exceptional campaign concepting, brand storytelling, mastery of tone and voice, and a highly developed eye for visual execution.
• Demonstrated experience leading creative teams and guiding projects from initial briefing through to final production.
• Exceptional presentation skills, with the ability to articulate the "why" behind creative choices to both internal teams and external clients.
• A high degree of adaptability and comfort with digital tools and modern marketing platforms.
• French language skills are not mandatory but successful candidates must be comfortable presenting and liaising with clients in English.

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We Offer

• Opportunity to work with a leading creative company.
• Hybrid work approach with teams in the office an average of four days a week.
• Equal opportunity employer and commitment to fostering a culture of respect.

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About the Company

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.

⚠️ Please note: This role involves dedicated work on an account within the nicotine and tobacco category. Candidates must be comfortable and willing to work on these brands.