Creative Marketing Consultant

About the Position

Creative Marketing Consultant

All Careers

Brand: VML

Capability: Creative

Location: Lisbon, Portugal

Requisition ID: 18476

About the Company

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai, and Singapore.

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions, and expert strategic counsel.

For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.

Who We Are Looking For

We are hiring a Creative Marketing Consultant to support a Global Tech Firm as part of a global international team.

The core focus of this role is creative review and marketing consultation: assessing campaign assets, partner-facing materials, and digital communications, then giving clear, practical recommendations to make them stronger for B2B audiences.

You will also support related workstreams such as partner marketing execution, asset discovery, localization review, content support, event-related requests, and reporting inputs.

Responsibilities

• Creative Analysis & Marketing Consultation
  • Review marketing materials such as digital banners, campaign creative, messaging, partner communications, and co-branded assets.
  • Assess creative approach, messaging, value proposition, call to action, product/device prominence, co-branding balance, and overall marketing effectiveness.
  • Identify opportunities to make marketing materials clearer, stronger, and more impactful.
  • Provide constructive, actionable marketing recommendations, explaining not just what could change, but why.
  • Research existing Microsoft messaging, marketing guidance, approved assets, templates, and best-practice examples to support your recommendations.
  • Distinguish between documented requirements and consultative marketing recommendations, knowing when an issue needs to be escalated to a specialist or formal approval owner.

Requirements

• Fluency in English is mandatory. Fluency in additional languages is a plus, particularly any of the following: Brazilian Portuguese, Canadian French, Danish, Dutch, Polish, or Turkish.
• Marketing & Creative Expertise: Strong experience in marketing, creative strategy, brand marketing, integrated campaigns, or a related discipline.
• Creative Judgement: The ability to quickly analyze an execution and identify opportunities to strengthen the story, hierarchy, messaging, branding, and call to action.
• Stakeholder Management: You build trusted relationships with stakeholders, take time to understand their marketing objectives, and translate requirements into clear, executable workstreams.
• Consultative Mindset: Confidence providing thoughtful, constructive counsel to marketers, partners, and agencies without taking over their creative development.
• Research & Analytical Skills: The curiosity and ability to navigate multiple guidelines, reference materials, messaging frameworks, and examples and turn what you find into practical advice.
• Strong Communication, Collaboration, Ownership, and Attention to Detail

We Offer

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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