Creative marketing manager (Aligned)

About the Position

We're Rist Labs- a cofounding studio building ethical, AI-powered B2C products that matter. We partner with sharp founders and top talent to launch ventures that move fast, scale globally, and make a real impact.

We're looking for a Creative Marketing Manager to join Aligned - a subscription-based AI Coach with a proprietary fusion coaching model that helps people hit personal and professional goals faster, with 24/7 assistance and accountability. Built by team members behind such iconic products as Amazon, Tumblr, and WordPress. Loved by users from PwC, Google, and Meta.

You will play a vital role in growing the product’s presence in Tier 1 markets. You will turn audience psychology into effective ad concepts and copy, conduct thorough testing, and oversee the entire creative process of your dedicated area.

Responsibilities

• Managing your creative process from idea to launch.
• Developing concepts that drive paid traffic and crush KPIs based on key performance metrics.
• Working with different types of creatives (static and video).
• Writing briefs for designers and content creators.
• Analyzing results from the ad account and analytics tools.
• Spotting trends before they go mainstream - and turning them into growth.
• Maintaining a creative learning library: validated pains, hooks, visual directions, and concept-level performance data.
• Ensuring ad hooks and quiz/landing first screens are aligned.
• Researching and testing new tools and approaches to enhance the creative process.

Requirements

• Creative marketing pro with 1+ years driving performance for B2C products.
• Experience in shipping winning creatives, fully owning the entire process.
• Strong analytical mindset and knowledge of key marketing metrics (ROAS, CTR, CPM, CPA, Hook Rate, Hold Rate).
• Deep understanding of a target audience and ability to craft creatives that speak directly to user pain points.
• Creative brain and analytical heart that turn ideas into bold, out-of-the-box solutions.
• Results-driven with a solid grasp of user acquisition and performance marketing.
• Ability to write killer briefs for designers and motion teams.
• English writing at a strong B2+ level.

Nice to Have

• AI-native workflow: comfortable using text, image, and video generation tools (e.g., Claude, Seedance, Veo 3, Codex, or similar).
• UGC and video script writing experience: hooks, briefs, full scripts.
• Exposure to media buying workflows or user acquisition fundamentals.

We Offer

• Office/hybrid work format. Our Kyiv office is a hub for teams of all products.
• Freedom to build. No micromanagement. No politics. No fluff.
• Top-tier team. You'll work with proven operators, product thinkers, and creatives.
• Not one path. Yours. We support all kinds of growth: leadership, depth, and breadth, allowing you to choose how far and where to go.
• Paid vacation + sick leave.

Perks

• We benchmark salaries globally. We want you to feel valued, and paid like it.
• English courses.
• Apple gear, because we don't believe in slow laptops or slow ambition.
• Company-paid lunches (because hungry brains don't build great stuff).

About the Company

We are a cofounding studio that turns bold ideas into ethical, AI-powered B2C ventures. You build the product - we handle the rest. We've launched 4 real-world EdTech and personal growth products across Tier-1, LatAm, Europe, and Ukraine.

What we’ve co-built

• Mate academy - helped 5,000+ people break into tech.
• Aligned - AI-powered personal coach.
• Noot - AI health companion.
• Kodree - 80% practice-based skills platform.

Read more about Rist Labs.