Creative Specialist

About the Position

Moon Active is one of the world's fastest-growing mobile game companies, providing entertainment to millions of active users across the universe. The company is headquartered in the heart of Tel Aviv.

We're looking for a Creative Specialist to join our team. In this role, you’ll shape the player experience from the first spark of a concept to final execution. You will be our AI pioneer, driving innovation by implementing AI-powered workflows for both narrative and visual content, while continuously pushing the boundaries of storytelling and visual excellence.

Responsibilities

• Develop and implement AI-driven processes for narrative creation, visual content generation, and storyboarding
• Lead brainstorming sessions and transform raw ideas into polished concepts and storyboards using cutting-edge creative tools
• Constantly explore, test, and integrate new AI tools and creative methodologies to optimize workflows and boost team efficiency
• Write captivating and unique copy for all game content - from event narratives and mini-games to push notifications and UI pop-ups
• Oversee the game’s narrative direction, ensuring the creative vision aligns with brand identity and player expectations
• Work closely with Designers, Product Managers, and Monetization teams to align creative output with product goals and KPIs

Requirements

• 3+ years in creative development, copywriting, or content strategy (Marketing, Advertising, or Micro-copy)
• Hands-on experience with generative AI tools (both text and visual) and a proven ability to build AI-integrated creative flows
• Strong ability to visualize concepts through storyboarding and conceptual design
• Exceptional writing and storytelling skills with a deep understanding of American pop culture
• An early adopter who is passionate about finding new ways to improve and evolve creative processes
• Excellent English (written and verbal) – full professional proficiency. Excellent verbal communication in Hebrew

Advantage

• Previous experience in the Mobile Gaming industry
• Technical skills in Photoshop, Video Editing, or Motion Graphics

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