CRM & Email Marketing Manager – Senior

About the Position

CRM & Email Marketing Manager – Senior

SOFTSWISS is looking for a Senior CRM & Email Marketing Manager to own and develop B2B CRM and email marketing across the customer lifecycle.

Responsibilities

• Own and develop the CRM and email marketing strategy across the B2B customer lifecycle.
• Plan, build, and optimise email campaigns and automated lifecycle journeys in HubSpot, including nurture, re-engagement, product, webinar, event, and follow-up campaigns.
• Develop audience segmentation, personalisation, and lead scoring to improve Lead-to-SAL conversion and the Marketing-to-Sales handoff.
• Launch targeted and ABM campaigns across different products, markets, and audience segments.
• Manage HubSpot Marketing Hub, workflows, CRM integrations, contact properties, and data quality.
• Own email deliverability, database hygiene, and GDPR compliance.
• Track CRM and email performance, run A/B tests, and continuously optimise engagement, conversion, MQL/SAL generation, and pipeline contribution.

Requirements

• Russian and English language skills at B2 level or higher.
• 5+ years of experience in CRM, email, lifecycle marketing, or marketing automation, preferably in B2B environments with long sales cycles.
• Strong hands-on expertise with HubSpot Marketing Hub, ideally at Enterprise level.
• Proven experience with automated workflows, lifecycle journeys, audience segmentation, and lead scoring.
• Strong understanding of Lead, MQL, SAL, lead nurturing, attribution, and Marketing-to-Sales processes.
• Good knowledge of email deliverability, CRM data management, and GDPR requirements.
• Strong analytical skills and the ability to connect CRM performance with funnel and pipeline results.

Nice to Have

• Experience in B2B iGaming, SaaS, fintech, or technology.
• Experience with Customer io, ABM, and data enrichment tools.
• Basic HTML/CSS knowledge.
• Experience running multilingual and multi-market CRM campaigns.
• Experience using AI tools for personalisation, content, segmentation, or workflow optimisation.

We Offer

• Private health insurance
• Sports benefits
• Comprehensive Mental Health Program
• Free English lessons (online)
• Local language courses
• Paid time off
• Maternity leave support
• Referral program rewards
• Upskilling, internal workshops, and participation in professional conferences and corporate events

About the Company

SOFTSWISS recruitment communication is conducted only through official company channels. We never ask candidates to make payments, purchase equipment, share financial details, or transfer money as part of the hiring process. If you receive a suspicious message using the SOFTSWISS name, please verify it via [email protected]

Locations: Tbilisi, GE; Warsaw, PL; Poznań, PL

Employment Type: Full time

Date Posted: 2026-09-10 08:07:50