CRM Executive

Location

London, United Kingdom

Employment Type

Full-time

Work Location Type

Hybrid

About the Position

Carwow Group is driven by a passion for getting people into cars. But not just any car, the right car. That’s why we are building the go-to destination for car-changing. Designed to reach drivers everywhere with our trail-blazing portfolio of personality-rich automotive brands; Carwow, Auto Express, evo, Driving Electric, and Car Buyer.

What started as a simple reviews site, is now one of the largest online car-changing destinations in Europe - over 10 million customers have used Carwow to help them buy and sell cars since its inception. Last year we grew over 50% with nearly £3 billion worth of cars bought on site, while £1.8 billion of cars were listed for sale through our Sell My Car service.

In 2024 we went big and acquired Autovia, doubling our audience overnight. Together we now have one of the biggest YouTube channels in the world with over 1.1 billion annual views, sell 1.2 million print copies of our magazines, and have an annual web content reach over 350 million.

Responsibilities

• Traffic email campaigns through Carwow, ensuring campaigns are briefed on time, correct assets are provided, and sign-off is given ahead of campaign deployment.
• Manage the email campaign calendar, populating new briefs and updating statuses.
• Build email templates using a drag-and-drop editor in Iterable.
• Create dynamic content and A/B tests to maximize personalization and performance.
• Build customer segments in Iterable, including managing exclusions.
• QA email campaigns to ensure 100% accuracy of spelling and grammar, URLs, and targeting.
• Report on key performance metrics back to the business.
• Assist with CRM programs and subscription initiatives for the Carwow Studios brands (Auto Express / Evo Magazine).

Requirements

• Some hands-on experience building email campaigns in a marketing platform (e.g., Iterable, Braze, Klaviyo, Salesforce Marketing Cloud, Mailchimp).
• A fast learner - comfortable picking up new tools and processes quickly with minimal hand-holding.
• Sharp attention to detail.
• Strong written English - you'll be reviewing copy and content.
• Comfortable working with data at a basic level (segments, exclusions, reporting).

Nice to Have

• Experience with Iterable specifically.
• Exposure to A/B testing or personalization in a CRM/email context.
• Experience with Mobile Push as a marketing channel.
• Experience with AI tools like Claude, ChatGPT, Gemini.
• Experience in the publishing/subscriptions industries.

We Offer

• Hybrid working (2 days working from home)
• Competitive salary
• Matched pension contributions
• Share options - when we thrive, so do you!
• Bupa Private medical and dental insurance, for peace of mind, plus eyecare vouchers
• Life Assurance
• Monthly coaching sessions with Spill - our mental wellbeing partner
• Enhanced holiday package, plus Bank Holidays
• 28 days annual leave
• 1 day for your wedding
• 1 day off when you move house - because moving is hard enough without work!
• For your third-year anniversary, get 30 days of annual leave per year
• For your tenth-year anniversary, get 35 days of annual leave per year
• Option to buy 3 extra days of holiday per year
• The option to work from abroad up to 4 weeks
• Inclusive parental, partner, and shared parental leave, fertility treatment, and pregnancy loss policies
• Bubble childcare support and discounted nanny fees for little ones
• Up to £500/€550 home office allowance for that massage chair you’ve been talking about
• Generous learning and development budget to help you master your craft
• Regular social events: tech lunches, coffee with the exec sessions, lunch 8 learns, book clubs, social events/anything else you pester us for
• Refer a friend, get paid. Repeat for infinite money

About the Company

Carwow Group is driven by a passion for getting people into cars. But not just any car, the right car. That’s why we are building the go-to destination for car-changing. Designed to reach drivers everywhere with our trail-blazing portfolio of personality-rich automotive brands; Carwow, Auto Express, evo, Driving Electric, and Car Buyer.

We are winners of the prestigious Culture 100 award that recognizes the most loved and happiest tech companies to work for! We recently raised $52 million in funding led by global venture capital firm Bessemer Venture Partners (an early backer of LinkedIn and Shopify) to accelerate our growth plans!

As pioneers, we’re always driving for new territory and positive change, so our work as a group is never done. Where others see difficulty, it’s our responsibility to see possibility – building new experiences, launching new titles, and listening to drivers.

Being a part of Carwow Group means championing drivers and the automotive industry, acting as a disrupter, and never being afraid to fail (but learning fast when we do!).

Our team of 500 employees across the UK, Germany, Spain, and Portugal are revolutionizing car-changing, and we are fast expanding our mission across every single brand and country we operate in, so jump in!

Diversity and inclusion is an integral part of our culture. We know that diverse teams are strong teams, so we welcome those with alternative identities, backgrounds, and experiences to apply for this position. We make recruiting decisions based on experience, skills, and potential, so all our applicants are treated fairly and equally.