CRM Manager FR (f/m/x)

About the Position

CRM Manager FR (f/m/x)

Bonial International GmbH is seeking a CRM Manager for France to drive customer engagement, retention, and campaign performance for the French market. Join us as we disrupt the retail landscape and shape the future of digital advertising for offline businesses.

Responsibilities

• Plan, create, and optimize CRM campaigns for the French market across push notifications, in-app messages, and email.
• Take ownership of the French campaign calendar and ensure timely and high-quality delivery.
• Proactively drive initiatives to improve user engagement, retention, and overall user experience.
• Write and adapt French CRM copy at a native-speaker level.
• Collaborate closely with Operations, Marketing, Design, Sales, and Product to align campaigns with business priorities and clients.
• Analyze campaign performance and derive insights to continuously improve targeting, messaging, timing, and channel mix.
• Support the development of automated and personalized CRM journeys for the French market.
• Ensure all campaigns are properly tested, localized, and compliant with internal quality standards.
• Support Community Management activities for the French market.

Requirements

• Native-level French speaker with excellent writing and communication skills.
• Fluent in English; German language skills are a strong plus.
• Experience in CRM, lifecycle marketing, email marketing, app marketing, or a similar digital marketing role.
• Hands-on experience with CRM or marketing automation tools; experience with Braze is a strong plus.
• Structured, detail-oriented, and comfortable managing recurring campaigns, deadlines, and multiple stakeholders.
• Enjoy working with data and can translate campaign results into clear learnings and recommendations.
• Proactive, collaborative, and confident working with teams such as Operations, Marketing, Design, Sales, and Product.
• Experience with A/B testing, segmentation, personalization, or user lifecycle journeys is a plus.

We Offer

• A high-impact CRM role with responsibility for the French market and direct influence on user engagement and retention.
• The opportunity to work on well-known consumer apps and email channels that help millions of shoppers discover local offers, brochures, products, and retailers.
• A collaborative international environment with close interaction between CRM, Marketing, Operations, Design, Sales, and Product.
• The chance to work with modern CRM tools such as Braze and further develop our personalization, automation, and lifecycle marketing activities.
• Flexible working model, modern office benefits, regular team events, and opportunities for personal and professional development.
• The opportunity to shape how Bonial communicates with users in France and contribute to relevant, helpful, and engaging user experiences across our CRM channels.

About the Company

Bonial International GmbH is part of Axel Springer SE and is a leading "Drive to Store" partner in Germany and France. Through our platforms "kaufDA" and "MeinProspekt" in Germany, and “Bonial” in France, we connect millions of users with their favorite shops and brands-driving real impact every single day. We are in the midst of an exciting growth phase, scaling fast and transforming the way people discover retail. At Bonial, we thrive in a high-performance, fast-paced environment fueled by motivated, results-driven individuals who are passionate about making a difference.

If you’re looking to be part of a dynamic team that’s shaping the future of retail, we’d love to meet you.