About the Position

The Greek marketing team in Malta is looking for a CRM Manager who is passionate about sports and casino. This is a fantastic opportunity to work with our world-class and award-winning brands.

THE WOW

We are looking for a CRM manager to join our dynamic team in Malta. You will be directly responsible for all the CRM lifecycle strategy. Oriented by data and business intelligence, this role will plan and coordinate multi-channel, segmented life cycle campaigns. Main objectives are to drive conversion, early life, cross-sell, churn prevention, and reactivation rates. It is an exciting and fast-paced role that requires passion and an eye for detail.

Responsibilities

Devise and execute effective marketing programs within the customer lifecycle
Work closely with product managers to increase campaign ROI through tailor-made nurture programs aimed at monetising players post the 1st interaction with a campaign
Build & automate lifecycle communication in collaboration with central CRM towards decreasing churn and enhancing player engagement
Define the brand's contact strategy (right place, right time, right person) by aligning with the product team on segmentation and targeting of communication
Champion an ongoing tests & learn program (A/B, MVT & Control group) & optimize marketing programs based on learnings
Work with BI & Data warehouse teams to facilitate real-time data-driven communication
Conduct analysis of the performance of all CRM journeys

Requirements

At least four years of iGaming experience
At least two years of CRM experience
Excellent communication skills
Analytical skills
Excellent organization skills
Fluent in both Greek and English

We Offer

Opportunity to work with a world-class and award-winning brand
Be part of a dynamic and fast-paced team
Competitive salary and benefits package

About the Company

Join our award-winning Greek marketing team in Malta and be part of a company that values innovation, excellence, and teamwork.

CRM Manager – Greece

Job description