CRM Manager (m/f/d)

About the Position

CRM Manager (m/f/d)

We’re looking for a CRM Manager to build stronger relationships with our guests and give them compelling reasons to return to Limehome.

You’ll own our CRM strategy across the guest lifecycle, from booking and pre-arrival communications to post-stay engagement and repeat booking. Using customer insight, segmentation, relevant messaging and experimentation, you’ll develop useful, timely communications that improve the guest experience and contribute to retention and business growth.

Responsibilities

• Own the CRM roadmap across the guest lifecycle, with a focus on guest engagement, retention, and repeat bookings
• Develop segmentation, messaging, and campaign plans around guest needs, behavior, and lifecycle stage
• Plan and deliver automated journeys and campaigns, working with Marketing and relevant teams
• Test and optimize content, timing, channels, and incentives to understand what drives meaningful engagement and return stays
• Track and analyze campaign and lifecycle performance, turning results into clear recommendations
• Work with the Marketing Technology & Content Specialist and other stakeholders to improve data, tooling, and execution
• Maintain high standards for communication quality, consistency, and the guest experience

Requirements

• 4+ years of experience in CRM, lifecycle marketing, retention, or a related role
• Experience developing and delivering CRM campaigns and automated customer journeys
• Strong understanding of segmentation, personalization, and customer lifecycle strategy
• Analytical skills and experience measuring campaign performance and using results to improve activity
• A customer-focused approach and an understanding of what encourages guests to book again
• Experience with CRM and marketing automation platforms; familiarity with CDPs is a plus
• Strong project management and collaboration skills, with ownership from planning through execution and optimization

We Offer

• Hybrid Office Model: Flexible and empowering work environment
• Visa & Language Support: Support during visa process and German language learning
• Relocation Support: Financial support for moving to Munich if living more than 300km away
• Oneteam: Transparent company culture with regular team stand-ups, All-Hands, and suite events
• Growth and Development: Constant feedback, peer reviews, and exchanges focused on your development
• Limitless Learning: Opportunity to choose an external development format to reach your full potential
• Workation: Chance to work twice per year for up to 4 weeks from a different country in the European Union
• Sabbatical: Possibility for a 3-month sabbatical after 1.5 years with Limehome
• Everything for our Limehomies: Focus on physical and mental wellbeing, staycations, and suite benefits

About the Company

Limehome is a leading tech-enabled operator in the hospitality industry offering functional, design accommodations across Europe. Using proprietary technology, Limehome delivers comfortable and convenient stays with a seamless digital guest experience for business and leisure travelers. Our vision is to be the first choice in travel for everyone, everywhere. By now, our portfolio consists of more than 10,000 apartments and hotel rooms under contract across 150 cities in 13 European countries.