CRM Manager

About the Position

We are seeking a CRM Manager with 2+ years of experience in CRM or email marketing to manage CRM communications across various channels.

Responsibilities

• Manage CRM communications across email, SMS, push notifications, in-app messages, and pop-ups.
• Plan, launch, and control CRM campaigns based on the communication plan.
• Analyze CRM and promo campaign performance using key metrics.
• Make conclusions and suggest improvements based on data.
• Run A/B tests and analyze test results.
• Build, maintain, and optimize automated and trigger-based communication flows.
• Segment users based on behavior, activity, and lifecycle stage.
• Manage email templates, including basic HTML/CSS edits and ensuring the logical consistency of dynamic content.
• Monitor email deliverability, domain reputation, and spam indicators, and implement actions to maintain healthy sending performance.
• Prepare and present CRM performance reports for stakeholders, including management and cross-functional teams.
• Continuously optimize communication processes, tools, and approaches.
• Work with product and analytics teams to improve user experience and key metrics.

Requirements

• 2+ years of experience in CRM or email marketing.
• Hands-on experience with Customer.io and other ESP/CDP tools (Mailchimp, SendGrid, Klaviyo, or similar).
• Experience working with multiple communication channels: email, SMS, push notifications, in-app messages, and pop-ups.
• Understanding of trigger-based and automated communications.
• Basic knowledge of HTML/CSS and experience working with HTML email templates.
• Practical understanding of email deliverability, including domain/IP warm-up strategies, sender reputation monitoring, and spam risk prevention.
• Understanding of key CRM metrics (open rate, click rate, conversion, retention, churn, etc.).
• Understanding of deliverability nuances and anti-spam policies.
• Ability to work independently and take responsibility for results.

Nice to Have

• Experience in betting, gambling, or other high-load digital projects.
• Experience working with large user databases.

Soft Skills

• Responsibility and ownership.
• Attention to detail.
• Proactive mindset.

We Offer

• An exciting and challenging job in a fast-growing business group, the opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance, and more.
• Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed.
• Beautiful offices in Warsaw, Limassol, Kyiv, Almaty, Yerevan. Work remotely or on-site with comfort and enjoy the opportunity to build a network of connections with professionals day by day.
• Modern corporate equipment based on macOS or Windows and additional equipment are provided.
• Paid vacations, sick leave, personal events days, days off.
• Corporate health insurance program for your well-being.
• Referral program: enjoy cooperation with your colleagues and get the bonus.
• Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences.
• Rewards program for mentoring and coaching colleagues.
• Free internal English courses.
• Yoga classes to help you stay active and energized.
• In-house Travel Service.
• Multiple internal activities: online platform for employees with quests, gamification, presents and news, RedCore clubs for movie / book / pets lovers, special office days dedicated to holidays.
• Company events, team buildings.

About the Company

Join us and be part of a dynamic and innovative team in a fast-growing business group. We offer a vibrant work environment, opportunities for professional growth, and a chance to work with top professionals across various departments.