CRM Product & Functional Lead (STIB-PU_2026_055)

About the Position

CRM Product & Functional Lead (STIB-PU_2026_055)

We are seeking a CRM Product & Functional Lead to manage the Salesforce ecosystem at STIB. The role focuses on the implementation and maintenance of Salesforce as a CRM tool.

Location: Brussels, Belgium

Duration: 08/09/2026 - 31/12/2026

Type: Full-time

Responsibilities

• Manage the product roadmap, functional design, and daily optimization of Salesforce platforms.
• Lead functional initiatives across CRM, involving Marketing, B2B, Customer Care, and Floya.
• Conduct in-depth functional analyses and define CRM solutions to automate business processes, enhance customer experience, and optimize Customer Care operations.
• Identify, analyze, and implement new use cases based on Salesforce's AI capabilities to improve operational efficiency and customer autonomy in resolving their requests.
• Drive the marketing strategy and external communication from Salesforce:
  • Use Salesforce for personalized and tailored communication with customers and build comprehensive customer journeys.
  • Monitor the impact of digital marketing campaigns through comprehensive reporting and analytics.
  • Create and manage tickets related to user requests.
  • Implement a user feedback management system through reporting based on customer interactions.
• Integrate with existing systems and back-end to ensure Salesforce has access to all necessary data to meet CRM strategy needs and provide a 360-degree view of the user.
• Set up analytics to manage customer relationships and track KPIs.
• Monitor and resolve incidents.
• Collaborate with business and various IS managers (PO, architects, PM...).

Requirements

Languages:

• English: Professional working proficiency
• Dutch: Native or bilingual proficiency
• French: Native or bilingual proficiency

Skills:

• Data Migration: Advanced
• Business Analysis: Advanced
• Salesforce Sales Cloud: Advanced
• Acceptance Testing: Advanced
• User Stories: Advanced
• Unit Testing: Advanced
• ITIL v4: Intermediate
• Demand Management: Intermediate
• Business Requirements: Advanced
• Stakeholder Management: Advanced
• Portfolio Management: Intermediate
• Confluence: Advanced
• Integration Testing: Advanced
• Functional Analysis: Advanced
• Release Management: Advanced
• Incident Management: Advanced
• Communication: Advanced
• Jira: Advanced
• Salesforce Marketing Cloud: Advanced
• Budget management: Advanced
• BPMN: Advanced
• Documentation: Advanced
• Salesforce: Advanced

We Offer

• Competitive salary
• Opportunity to work in a dynamic and innovative environment
• Professional development opportunities

About the Company

ProUnity is the single point of contact (SPOC) for this mission. If you have any questions, you can contact Henti Couchard, MSP Consultant, by email at [email protected].

Description de mission

Le responsable CRM Product & Functional Lead – Ecosystème Salesforce gère, côté IS, la feuille de route du produit, la conception fonctionnelle et l’optimisation au quotidien de plateformes Salesforce.

Au sein de l’équipe CRM du département Sales Solutions (IS), l’objectif principal de la mission est l’implémentation et la maintenance évolutive/corrective de Salesforce comme outil CRM à la STIB.