CRM Retention Manager

About the Position

King Group - a modern company with an innovative approach to brand promotion. We operate in the iGaming sector and have three successful Ukrainian online casino brands, as well as our own affiliate networks. We manage numerous projects in the Ukrainian market and Tier 1, investing in venture startups, promising ideas, and people.

We are looking for a CRM Retention Manager to help transform CRM into a systemic growth driver for our product.

In this role, you will work with the user lifecycle, behavioral data, and automated scenarios that impact retention and LTV. This position is for someone who thinks in terms of hypotheses, experiments, and metrics, rather than just campaigns.

You will be able to influence the product, test new communication approaches, and scale effective solutions.

Responsibilities

• Development and growth of CRM retention and winback strategy at all stages of the user lifecycle.
• Launching and optimizing multichannel CRM campaigns (email, push, SMS, in-app).
• Building and maintaining trigger and automated scenarios.
• Segmenting the database and personalizing communications based on behavioral and transactional data.
• Analyzing the effectiveness of CRM activities and working with key metrics:
  Retention (D1 / D7 / D30), Churn Rate, LTV, ARPU, Winback Rate.
• Conducting A/B tests and scaling successful solutions.
• Collaborating with marketing, product, and analytics teams to increase user engagement and loyalty.
• Analyzing churn reasons and initiating retention hypotheses.

Requirements

• Experience in CRM / retention / lifecycle marketing from 1–2 years (iGaming is a plus but not mandatory).
• Practical experience with email, push, SMS.
• Understanding of data-driven retention principles and the user lifecycle.
• Experience in A/B testing and campaign optimization.
• Ability to work with analytics and metrics.
• Creative thinking + ability to make data-driven decisions.

Nice to Have

• Experience with ESP / CRM platforms.
• Understanding of deliverability.
• Content management skills.

We Offer

• Influence on key business metrics, not just "traffic for the sake of traffic".
• Space for experiments and implementation of your own ideas.
• Work with live products and large volumes of data.
• A team where CRM is a strategic function, not an auxiliary one.
• Opportunity to grow to CRM Lead or Owner of the CRM project with an impact on key business metrics.

About the Company

King Group is a modern company with an innovative approach to brand promotion. We operate in the iGaming sector and have three successful Ukrainian online casino brands, as well as our own affiliate networks. We manage numerous projects in the Ukrainian market and Tier 1, investing in venture startups, promising ideas, and people.

What Awaits You with Us

• Real influence on the product. Minimal bureaucracy and the ability to directly impact CRM strategy and key business metrics.
• Space for experiments. You can propose ideas, test hypotheses, and launch your own initiatives.
• Professional development.
  Skill Boost - compensation for training, courses, and conferences. There is also an opportunity to share expertise through mentoring and educational initiatives.
• Strong team. A supportive environment and colleagues with whom you can create truly cool products.
• Competitive compensation and benefits.
  Salary at the IT market level, health insurance, sports compensation, and lunches.
• Comfortable office in the center of Kyiv.
  Location near Zvirynetska/Libidska metro stations, green panoramic terrace, office fully prepared for blackouts.
• Work-life balance.
  18 days of paid vacation + 5 additional days for important events.
• Additional bonuses.
  Bonus for referrals and relocation support during the move.

Apply now