About the Position

Data Analyst - Leaply

Hi! We’re Leaply - a product ecosystem in the Health & Wellness niche. Our mission is to create a platform users can fully trust with their health, so they can live healthier on autopilot. We launched in 2024 and have already seen explosive growth - 10x revenue in the past six months - with strong traction across the US, Europe, and beyond.

At Leaply, we challenge traditional career paths - we value ownership over job titles, and impact over process. As we scale, we're looking for a sharp, data-driven Marketing Analyst to bring structure and clarity to how we make marketing decisions.

Responsibilities

Partner with the marketing team to sharpen day-to-day decision-making - from spend allocation to creative testing to channel mix
Drive analytical culture across the marketing team - through training, self-service tooling, and enablement that turns data into a team capability, not an analyst service
Prioritize and lead deep-dive research into our audience and how each segment translates into long-term unit economics
Build out our AB test evaluation framework across funnels - set methodology, raise the quality bar, accelerate decision velocity
Design and own the monitoring layer for key metrics and early warning signals - dashboards, AI assistants, Slack alerts
Design and evolve scalable, resilient data pipelines that consolidate marketing, product, and payment data into analytics-ready models
Partner with engineering on the quality and transparency of our tracking - from event taxonomy to attribution integrity
Shape team-level standards: which tools we use, how we approach recurring analytical problems, what "good" looks like for us

Requirements

2+ years in analytics for consumer apps or digital products, ideally subscription-based
Strong analytical mindset - you decompose metric behavior naturally, separate cohort from calendar effects, and explain complex concepts in plain language
Strong SQL with hands-on experience on large datasets (BigQuery would be a plus)
Proficiency with BI tools (Tableau preferred; Power BI, Looker). A track record of building automated reporting layers would be a plus
Solid grasp of core marketing economics - CPM, LTV, CAC, ROAS - and how they connect to business decisions (performance marketing background would be a plus)
Comfort with experimentation methodology and statistical fundamentals - A/B test design, sample sizing, significance, power, common pitfalls

Nice to Have

Working-level Python for data manipulation and lightweight scripting
Hands-on Amplitude experience - both dashboard building and tracking design
Experience with a data transformation tool (dbt, Dataform, SQLMesh)
Data Science fundamentals - forecasting, clustering, basic ML approaches
Experience running monetization experiments (significant plus in a subscription context)
A natural teacher instinct - you proactively level up the team around you, not just deliver numbers

We Offer

Competitive compensation and a high-impact role
Full ownership of the marketing analytics function
Direct partnership with the CMO and close mentorship from our Data Analytics Lead
Access to internal SKELAR communities across Analytics, Marketing, Product, and Engineering
A meaningful mission: help people live healthier lives every day

About the Company

Leaply is backed by SKELAR, a venture builder with 13+ successful B2C businesses. Beyond business, we support the SKELAR Foundation, a charitable initiative created by employees to support the Ukrainian Armed Forces.

Join us in building the next big thing!

Locations

Any of our Offices (Kyiv / Lviv / Warsaw)

Employment Type

Full time

Location Type

Hybrid

Data Analyst - Leaply

Job description