Data Planning Manager

About the Position

Data Planning Manager

London, England, United Kingdom

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About the Company

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai, and Singapore.

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions, and expert strategic counsel.

For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.

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Responsibilities

• Utilise measurement tools, attribution models, and media mix modelling to produce insightful, actionable campaign reports and optimisation recommendations in conjunction with the media strategists and analytics teams.
• Work with Data Scientists, Analysts, and BI specialists to create dashboards and integrate diverse data sources to enable holistic measurement.
• Support the development of client briefs into cross-channel digital media plans by identifying data signals across the customer journeys to inform audience targeting and media flighting.
• Utilise data to add context and deeper insights to reporting and ensure analysis is connected back to the overarching measurement framework, targets, and benchmarks – always bringing the ‘so what?’.
• Build strong relationships with client stakeholders and internal VML & WPP teams to promote, develop, and manage data and analysis deliverables.
• Act as a trusted advisor to clients on all data-related matters, enabling data-driven decision-making.
• Present regularly to clients and attend client meetings.
• Manage a Senior Data Planner to develop their craft in the same areas.

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Requirements

• 7+ years of experience in a data function, preferably within an agency environment or a similar role with transferable skills.
• Strong understanding of media measurement, data principles, and the digital marketing landscape.
• Proven ability to manage projects and work effectively within cross-functional teams.
• Excellent communication, organisation, proposal writing, and presentation skills.
• Ability to explain complex technical data concepts in a clear and concise manner to non-technical audiences.
• Strategic thinking and analytical skills, with a high level of numeracy.
• Proficiency in Excel and other data analysis tools.
• Familiarity with Ad tech (DSP/DMP), Data clean rooms, and privacy safe solutions.
• Knowledge of attribution, experimentation, and MMM measurement techniques.
• Experience with website analytics and personalisation/testing tools (e.g., Google Analytics, Amplitude).
• Experience with data visualization tools (e.g., Tableau, Power BI) is beneficial.
• A proactive, curious, and collaborative approach, with a willingness to learn and push boundaries.
• A passion for data and its potential to drive business impact.

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We Offer

At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization-creators, doers, innovators, makers, and thinkers-who drive not just marketing, but meaningful experiences that resonate in every action and interaction.

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.

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Additional Information

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WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.