Demand Generation & Lifecycle Marketing Manager
Primary stack
Job description
About the Position
Demand Generation & Lifecycle Marketing Manager
San Francisco
At Nscale, our Marketing team plays a critical role in driving the adoption and engagement of our sovereign AI cloud platform. We take a data-centric approach to connecting with our core audience, ensuring their needs are understood and reflected in our marketing strategies. We thrive on a culture of relentless innovation, ownership, and accountability, where every team member takes pride in their work and drives it with excellence and urgency. As an Nscaler, you’ll build trust through openness and transparency, where everyone is inspired to do their best work.
Come join the team and join us in building the technology that powers the future!
Responsibilities
- Own the development and execution of account-based demand generation programs for priority enterprise audiences.
- Build target-account programs from the ground up, including segmentation, buying-committee mapping, campaign hypotheses, messaging, channel mix, and follow-up.
- Collaborate with Sales to align on account priorities, engagement plans, signals, handoff, and next actions.
- Plan, launch, and optimize integrated campaigns across curated events, email, paid media, content syndication, webinars, outbound support, and retargeting.
- Build and optimize nurture journeys by persona, funnel stage, product interest, intent, and account fit.
- Define campaign logic, engagement signals, and follow-up rules that move prospects through qualification and into pipeline.
- Use account intent, campaign engagement, and sales feedback to identify which accounts are progressing and where further intervention is needed.
- Partner with Product Marketing, Content & Brand, and Developer Marketing to turn technical narratives into campaign-ready assets.
- Partner with Global Events on demand motions around roundtables, conferences, and field programs, from pre-event campaigns through post-event follow-up.
- Work with Marketing Operations to improve targeting, scoring, routing, attribution, and account-level reporting.
- Stand up entirely new motions from a blank page where no program, template, or playbook exists yet, taking them from first hypothesis to live campaign to documented, repeatable process.
- Use AI, martech, campaign data, and sales feedback to personalize programs, analyze performance, and turn wins into repeatable playbooks.
Requirements
- 5+ years in B2B ABM, demand generation, lifecycle, campaign, or growth marketing, with hands-on experience building and running account-based programs for enterprise audiences.
- A track record of building programs from scratch rather than inheriting them: you've launched motions with no existing playbook, tooling, or precedent to work from, and got them producing pipeline.
- You know how to move from a target-account list to an executable program, including segmentation, buying committees, messaging, channel orchestration, sales alignment, nurture, and measurement.
- Hands-on program experience across nurture flows, email, webinars, event-led motions, content syndication, or paid campaigns, and you can say what you changed and what it did.
- A technical product background, ideally cloud, infrastructure, SaaS, AI, or developer tools, with experience marketing to technical buyers such as engineering, IT, data, or infrastructure teams.
- Fluency in marketing automation and CRM, particularly HubSpot.
- An analytical eye: you read campaign and account-level performance and find practical improvements rather than just reporting numbers.
- Strong project management and writing skills, whether producing assets yourself or briefing others.
We Offer
At Nscale, you'll find a collaborative, supportive, and innovative environment where your contributions spark real impact. We're building something extraordinary, and we want you at the core.
- Highly competitive package (base + equity + bonus) with reviews every 12 months. 🚀
- Join the fastest-growing tech startup, your chance to push boundaries, collaborate with brilliant minds, and make your mark on cutting-edge AI. ✨
- Expect a dynamic progression plan tailored to your ambitions. Grow by trying new things, leading, challenging the status quo, and owning your impact, always with our full support.
- Human-First Flexibility: We treat you as humans first. 🫶🏽 Our flexible workplace trusts Nscalers to deliver, giving you the autonomy to shape your day around life's moments.
About the Company
At Nscale, our Marketing team plays a critical role in driving the adoption and engagement of our sovereign AI cloud platform. We take a data-centric approach to connecting with our core audience, ensuring their needs are understood and reflected in our marketing strategies. We thrive on a culture of relentless innovation, ownership, and accountability, where every team member takes pride in their work and drives it with excellence and urgency. As an Nscaler, you’ll build trust through openness and transparency, where everyone is inspired to do their best work.
Come join the team and join us in building the technology that powers the future!
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