About the Position

Demand Generation Manager

Boston, Massachusetts, United States (Hybrid)

commercetools is at the forefront of commerce innovation, empowering ambitious companies to experiment, scale, and grow without limits. We are seeking a Demand Generation Manager to join our team and drive pipeline generation for specific industry sectors.

Responsibilities

Campaign Strategy & Execution: Develop and execute full-funnel demand generation plans, multi-channel campaigns, ABM programs, and nurture tracks targeting priority accounts and personas.
Event & Field Marketing: Identify and manage industry events, conferences, and executive roundtables to convert attendance into pipeline.
ABM Program Ownership: Collaborate with Sales and RevOps to design and implement tailored ABM plays for key accounts.
Channel & Program Selection: Determine the optimal mix of channels and manage budget allocation across paid media, webinars, syndicated content, and more.
Use Case Activation: Translate use cases and case studies into campaign assets, landing pages, and outreach sequences.
Pipeline Reporting & Optimization: Own and report on pipeline/MQL/SQL targets, continuously optimizing campaigns based on performance data.
Sales & BDR Alignment: Work closely with Sales and BDR teams to ensure effective campaign timing, targeting, and follow-up.

Requirements

3+ years of experience in Demand Generation, Performance Marketing, Account-based Marketing, Industry Marketing, or Growth Marketing within B2B SaaS.
Hands-on experience with multi-channel campaigns and ABM programs.
Proven experience in planning and executing field events, executive roundtables, or conference presence.
Strong collaboration skills with Product Marketing, Sales, and RevOps.
Proficiency with marketing and campaign tools such as HubSpot, DemandBase, Navattic, and standard reporting/attribution tools.
Bachelor's degree in Marketing, Business, Communications, or a related field.
AI Aptitude: Curiosity and drive to use AI tools for campaign ideation, content drafting, targeting, and reporting.

Nice to Have

Interest in the Healthcare/Life Sciences or Industrials and manufacturing industry sectors.

We Offer

Comprehensive health benefits for you and your dependents, including access to OpenUp for personalized mental health support.
Learning and development opportunities including an annual learning budget, access to self-paced learning platforms and language training, personalized coaching, mentorship, and leadership programs.
Family Leave Plus with additional fully paid weeks of parental leave.
Equity participation program to share in our success.

About the Company

At commercetools, we power the next era of commerce for our customers. We are committed to building a team that reflects the world around us and celebrate our differences. We are proud to be an equal opportunity employer and welcome applicants of every race, color, religion, gender identity, sexual orientation, age, and any other part of your identity that makes you who you are.

US Pay Range

$125,000 - $155,000 USD

This is a full-time hybrid position with three days a week spent in our Boston (MA) office.

Demand Generation Manager

Job description