About the Position

Demand Generation Manager - 4 Day Week + Remote

Location: Philippines / Portugal

Employment Type: Full-time

Work Location: Remote

About the Role

Shape.Construction is digitising the construction industry, one of the largest and least digitised sectors globally. We are seeking a Demand Generation Manager to build and own the complete sales funnel from cold audiences to booked demos.

Responsibilities

Own Inbound Lead Generation: End-to-end ownership of the funnel, with qualified demos booked for the sales team as the core KPI.
Build a Full Funnel: Visibility into every stage, from cold audiences through Shape Aware to booked demo.
Run Paid Media: Advertising as the fastest route to volume, primarily through LinkedIn, Google, Meta, Reddit, Instagram, and other channels.
Events Coordination: Planning and running industry events and conferences, ensuring follow-up turns attendees into demos.
Webinars: Conducting one-to-many webinars for top and mid-funnel audiences and one-to-few "lunch and learn" sessions for target accounts.
Funnel, Conversion, and Handoff: Building and reporting on funnel-stage metrics, owning conversion, and ensuring smooth handoff to the sales team.
Budget Management: Recommending, justifying, tracking, and reporting on the budget across channels.

Requirements

Mastery: Proven track record in building full-funnel B2B demand generation. Hands-on experience with LinkedIn Ads, Google Ads, and conversion optimization. HubSpot experience is a strong plus.
Communication: Proficient in written and verbal English. Ability to brief and direct creative teams and report on performance.
Leadership: Strong critical thinking and problem-solving skills. Comfortable owning a number and being measured on it.
Impact: AI-native in work approach, using AI to handle admin and reporting tasks.

Nice to Have

Mastery: Experience with marketing automation, HubSpot, account-based marketing, SEO, and knowledge of the construction or built-environment industry.
Communication: Confidence to influence the sales team on lead quality and definitions.
Leadership: Experience building a demand generation function from nothing.
Impact: A repeatable playbook with proven results from previous roles.

We Offer

Health Insurance Scheme: Comprehensive private health coverage for you and your family.
Bonus Scheme: Annual bonus with a flexible mix of cash and high-growth equity.
Professional Body Membership: One fee covered per year.
In-house Coaching: Regular 1:1 coaching sessions to help you navigate challenges and grow.
Flexibility: Focus on results, not the time of day you work.
Professional Development: 5 years’ worth of learning and development for every 1 year with us.

About the Company

Shape.Construction is digitising the construction industry, aiming to fully digitise construction and create a new type of organisation that enables human flourishing while delivering a huge positive impact on society. We are a high-impact community that connects us with meaningful relationships, inspires us to develop ourselves, and empowers us to pursue our own learning adventures.

We are Shape.Construction!

We are digitising the largest and most fundamental industry in the world, the industry that literally builds the foundations of the civilisation we all depend on to spare us from a brutal hunter-gatherer life: CONSTRUCTION

It is one of the least digitised industries in the world but also the largest – 1 in 9 people globally work in the construction industry and it constitutes 11% of global GDP.

Improving construction strengthens the very foundation of human civilisation. (Watch our short film about it).

We are building a full suite of products one module at a time – kind of like office 365 but for construction management - Check out Shape, our construction management tech

The core of all this is our true secret sauce; people. We only recruit the very best both in capability and personality. We are deeply focused on designing a new type of organisation that is optimised for the flourishing of the people in the team first and foremost. People that join us develop fast as a whole person in ways they never imagined.

This approach has allowed us to grow from just 2 people in 2017 to over 220 today (including consultancy) and we are still very much at the beginning! Joining us isn't just some "job", it is a transformative educational experience. We challenge you to be your best self in all aspects of life.

4 core values for a good life

We believe a life of human flourishing is all about meaningful relationships with others and challenging yourself to create a positive impact. So our values reflect the 4 levels of relationships that each of us has:

Grow yourself – Your relationship with yourself
Care about people – Your relationship with others around you
Execute to greatness – Your relationship with your team
Build civilisation – Your relationship with humanity and the world

This goes much deeper but for the sake of brevity, we will keep the summary version!

We enshrined our values in our vision

We exist so that everyone in our team can thrive in a high-impact community that:

Connects us with meaningful relationships
Inspires us to develop ourselves to become better humans
Empowers us to pursue our own learning adventures

We believe that, by first doing this, we can achieve the highest levels of value for the world.

And enable the achievement of our vision through our dual missions:

To fully digitise the construction of human civilisation
To create a new type of organisation that enables human flourishing while delivering a huge positive impact on society

Demand Generation Manager - 4 Day Week + Remote

Job description