Demand Generation Marketing Manager
Primary stack
Job description
About the Position
Demand Generation Marketing Manager
Remote - Canada
About the Company
At Dotmatics, a Siemens company, we believe science, data, and decision-making must be deeply intertwined for innovation to thrive. Our portfolio includes Luma, LumaLab Connect, ELN Platform, Graphpad Prism, Geneious, SnapGene, Protein Metrics, OMIQ, FCS Express, LabArchives, NQuery, EasyPanel, SoftGenetics, and Virscidian.
We have created the world’s most comprehensive digital science platform – best-of-breed software applications already used by more than 2 million scientists, together in a single ecosystem united by a powerful, flexible enterprise data platform. This is not flat data buried away in digital graveyards. This is dynamic, multi-dimensional decision-making.
Scientific enterprises need a new level of effectiveness to achieve tomorrow’s breakthroughs. Illness will not wait. The biosphere will not wait. We are tireless in our vision, because the time for innovation is now.
Responsibilities
As Demand Generation Marketing Manager at Dotmatics, you will:
- Build and run multi-channel campaigns across email, paid media, partner advertising, and inbound, including how we show up in AI-driven search, to help us connect with the right people. You'll own the paid budget, deciding where to invest and what to try next.
- Build relationships with agencies, vendors, and media partners who extend our reach and put our story in the right places.
- Surround our events with digital programs that carry them beyond the venue, before, during, and after.
- Turn positioning and messaging into campaign assets and content that resonate with the personas we want to reach, and find creative ways to put that content in front of scientists.
- Own the demand funnel end to end, analyzing conversion at each stage, understanding the lifecycle of a deal, and building the reporting and forecasting that show where we can improve efficiency and output.
- Work across the marketing team to launch campaigns, and share what the data teaches you so we can close the loop, iterate, and grow.
Requirements
- 8+ years in a role where demand generation and science intersect: B2B marketing to scientific businesses, whether in life sciences, consumer goods, research software, lab automation, or similar.
- At least 3 years of experience in Salesforce.
- At least 1 year of experience working with Pardot.
Skills
- Scientific grounding to communicate credibly with our technical audience.
- Strong command of data with 2 or more years of reporting and dashboard building experience.
- Depth in email and paid media, and fluency in channels like LinkedIn, Google, and G2.
- Experience with other approaches, such as partner advertising, is also valuable.
- Range to work both independently and in partnership with colleagues.
- Generative AI fluency.
- Marketing vendor evaluation skills.
We Offer
- Base Pay Range: $122,930.82-$144,626.49 CAD
- Private Healthcare
- Company Pension Plan
- Wellness Benefits (Mental Health Apps and Fitness Perks)
About the Company
Dotmatics is an equal opportunity employer. We are a welcoming place for everyone, and we do our best to make sure all people feel supported and connected at work.
© Dotmatics. This job description was sourced from the employer's public career page. TheJob is not the employer — we index the posting and route candidates to the source. All content rights and hiring decisions belong to the employer.
Dotmatics is the global leader in R&D scientific software that connects science, data, and decision-making. Combining a workflow and data platform with best-of-breed applications, we offer the first true end-to-end solutions for biology, chemistry, formulations, data management, flow cytometry, and more.Trusted by more than 2 million researchers from the world’s leading biopharma, chemicals and materials enterprises, and academic institutions, we are dedicated to working with the scientific community to help make the world a healthier, cleaner and safer place to live.Learn more about our platform and products, including GraphPad Prism, Geneious, SnapGene, Protein Metrics, LabArchives, and more, atdotmatics.com.Highlights of working at Dotmatics:— Applications that impact real lives positively, helping scientists excel at their work— Culture that rewards results, creativity and grit— Opportunities to learn new technologies— Open and transparent culture— Peers around the world