Deputy Head of Marketing Services, Digital Marketing

About the Position

The Deputy Head of Marketing Services will play a critical role in transforming and scaling our social-first influencer marketing business. Acting as the strategic right hand to the Head of Marketing Services, this role drives business performance, strengthens client leadership, elevates operational excellence, and leads a 30-40 member team to deliver high-impact work across social outreach and our influencer ecosystem.

Responsibilities

Business Acumen & P&L Management

• Work with the Head of Department to manage the Department P&L, ensuring strong revenue growth and sustainable profit margins.
• Own key business drivers: revenue & GP streams, cost structures, pricing logic, and profitability optimization, while actively participating in account decisions.
• Deliver data-driven insights and recommendations for strategic planning and business forecasting.
• Support the Head in evaluating campaign and account financials to improve profitability and unlock new growth opportunities.
• Contribute to shaping division-wide strategy, business scaling, and long-term growth roadmap.

Client Partnership

• Serve as the senior lead for strategic, high-impact clients, driving long-term partnerships and business expansion.
• Lead strategic conversations, QBRs, and long-term planning sessions with clients.
• Identify upsell and cross-sell opportunities, collaborating with BD/Sales teams to grow account revenue.
• Ensure best-in-class client service grounded in influencer, social, and digital marketing excellence.

Operation Excellence & Team Development

• Oversee day-to-day operations to ensure efficient, high-quality, and scalable execution across influencer workflows.
• Implement SOPs, tools, automation, and productivity frameworks to raise operational maturity.
• Lead, inspire, and develop teams with the skills, mindset, and capabilities needed for high performance.
• Identify skill gaps and drive training initiatives to elevate team expertise and output quality.
• Foster a culture of accountability, collaboration, and strong execution standards.
• Develop and implement strategies to align with the division’s goals and business objectives in collaboration with senior management.

Cross-functional Collaboration

• Partner with Creative, Strategy, Media, Operations, Finance, Sales/BD, and Product/Tech teams to build integrated and scalable business solutions.
• Strengthen internal alignment to scale the influencer ecosystem and maximize campaign performance.

Performance Tracking & Reporting

• Working with the Head of Department to monitor team KPIs, campaign performance, and department-wide efficiency metrics.
• Present insights, reports, and improvement plans to senior leadership.

Requirements

• Bachelor's Degree required.
• 8+ years of experience in advertising, influencer marketing, digital marketing, or social platforms; at least 4 years in a leadership role.
• Strong background in influencer marketing, social outreach, or digital-led brand building.
• Proven ability to lead and develop teams of 30+ members.
• Strong strategic vision with the ability to transform business direction and drive tangible growth.
• Advanced business judgment and financial acumen, with hands-on P&L management experience.
• Excellent communication, presentation, and negotiation skills; English proficiency required.
• Ability to influence stakeholders at all levels, both internally and externally.
• Highly organized, decisive, fast-learning, and comfortable in a high-velocity environment.
• A self-starter with a growth mindset and strong ownership.

We Offer

• Competitive Salary
• Performance Review (2 times per year)
• Performance Bonus (1 time per year)
• Private Health Insurance
• MacBook to be provided
• Good chance to explore new trends in the digital market
• Work in a professional, active, international, and dynamic environment

About the Company

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