Deputy Sales Manager, Retail
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Job description
About the Position
Deputy Sales Manager, Retail
Full-time
Location: Rajkot, Gujarat, India
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About the Role
As a Deputy Sales Manager, Retail at Sika, you will be responsible for achieving distribution and sales objectives for key brands in the on-trade channel by successfully implementing sales strategies and plans. You will ensure full compliance of sales, price management, promotion, and merchandising.
Responsibilities
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Distribution:
- Ensure distribution objectives for specific SKUs are achieved as per the sales plan.
- Focus on driving sales in Hardware, Paints, Cement & Sanitary channels.
- Ensure a high standard of presence and merchandising for key products in the trade.
- Implement target price levels for both trade and consumers.
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Promotions:
- Identify target outlets, negotiate, and implement promotional activities at the highest possible standard.
- Provide feedback and evaluation of results for sales and marketing management’s review.
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Control:
- Recommend the appropriate level of credit and duration to trade accounts as per standard policies and procedures.
- Ensure collection through proactive evaluation and management of receivables to achieve collection targets set by sales management.
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Trade Relationships:
- Develop and maintain amiable win-win relationships with Distributors, Sub Distributors, and PoS.
- Manage and improve the performance of assigned trade accounts.
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Sales Management:
- Achieve core KPIs such as Monthly sales target volume and Increase point of sales (PoS).
- Provide timely and accurate information for updating Salesforce.com.
- Evaluate outlet data, call targets, and trade information regularly to drive improvement in sales efficiency.
Requirements
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Education:
- Graduate in any stream / MBA in Sales & Marketing
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Experience:
- 5+ years of sales experience in FMCG companies, Building materials such as CC, Paint, Cement, etc.
- Experience in Construction Chemicals would be preferred.
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Skills:
- Fluency in English & local language
- Excellent interpersonal skills and an outgoing personality
- Analytical and logical thinking process
- Disciplined approach to management of people and work
- Computer skills - MS Office & CRM
- Ability to work under pressure to deliver targets within tight deadlines
- Creative problem-solving
- Strong team player
Why Join Us
We offer competitive salaries aligned with local market benchmarks and the specific scope and responsibilities of each role. Compensation is determined based on skills relevant to the position, education, and/or training. We are committed to fair and equitable pay practices in accordance with applicable laws and regulations.
About the Company
Sika is a specialty chemicals company with a globally leading position in the development and production of systems and products for bonding, sealing, damping, reinforcing, and protection in the building sector and industry. Sika has subsidiaries in 103 countries around the world, produces in over 400 factories, and develops innovative technologies for customers worldwide. In doing so, it plays a crucial role in enabling the transformation of the construction and transportation industries toward greater environmental compatibility. In 2024, Sika’s around 33,000 employees generated annual sales of CHF 11.76 billion.
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