Design Operations Manager, Web Experience

About the Position

We are seeking a Design Operations Manager, Web Experience to lead our website's continuous improvement and ensure a cohesive user experience. This role is a hybrid position, combining project management, production, and hands-on design and content contributions. Reporting to the Director of Design, you will be the connective tissue between various teams, translating business priorities and user insights into a unified website experience.

Responsibilities

• Own the website and keep it current: Drive continuous improvement of the website and keep it up to date, treating it as a living product rather than a set-and-forget asset.
• Refine and elevate inputs: Fine-tune stakeholder inputs before they ship: sharpen copy, improve information hierarchy and design, and fill quality gaps in whatever way the work requires.
• Define, track, and report on outcomes: Set up quantitative metrics tied to the website's objectives, and build the tracking and reporting cadence that keeps teams honest against them.
• Build the infrastructure: Partner with engineering and other teams to design and develop the tooling and infrastructure behind the site - CMS, Analytics tooling, and supporting systems for blog, support/help content, and related surfaces.
• Align teams and messaging: Bring teams together to shape high-level messaging for design and product updates, so the site tells one coherent story.
• Connect the content ecosystem: Ensure tight linkage between the website and adjacent content - blog, podcast, and other channels - so traffic, messaging, and discovery flow cleanly to and from the site.
• Everything in between: Take on other tasks as needed to move the website and its objectives forward.

Requirements

• 7+ years of experience across web operations, digital project management, design production, or a web producer role - ideally owning a company's public-facing website.
• Strong project-management fluency: intake, prioritization, timelines, stakeholder wrangling, and clear status communication.
• A real craft floor. You can independently execute meaningful design and copy edits to a professional standard - comfortable in the design tooling, able to work within an established design system and brand guidelines, and able to write and refine clear, on-voice web copy.
• Data fluency: comfort setting up and reading web/analytics data (e.g., GA4, and similar), and translating it into decisions.
• Working knowledge of SEO and GEO best practices, conversion/funnel optimization, and modern CMS platforms.
• Familiarity with A/B testing, personalization, and QA workflows (brand, accessibility/WCAG, SEO checks pre-launch).
• Technical literacy to collaborate credibly with engineering on tooling and infrastructure decisions.
• Experience with multi-language/multi-region localization projects.

Nice to Have

• Experience standing up or migrating a CMS and building reusable component/template systems.
• Background spanning content strategy and multi-channel content (blog, podcast, video).

We Offer

• Competitive Salary & Stock Options
• Health Benefits
• New Hire Home-Office Setup: One-time USD $500
• Monthly Stipend: USD $150 per month via a Brex Card

About the Company

Alpaca is a US-headquartered self-clearing broker-dealer and brokerage infrastructure for stocks, ETFs, options, crypto, fixed income, 24/5 trading, and more. Our recent Series D funding round brought our total investment to over $320 million, fueling our ambitious vision. Our global team is a diverse group of experienced engineers, traders, and brokerage professionals who are working to achieve our mission of opening financial services to everyone on the planet. We're deeply committed to open-source contributions and fostering a vibrant community, continuously enhancing our award-winning, developer-friendly API and the robust infrastructure behind it.

Alpaca is proudly backed by top-tier global investors, including Portage Ventures, Spark Capital, Tribe Capital, Social Leverage, Horizons Ventures, Unbound, SBI Group, Derayah Financial, Elefund, and Y Combinator.

Alpaca is proud to be an equal opportunity workplace dedicated to pursuing and hiring a diverse workforce.