Digital Analytics Manager (m/f/d)

About the Position

Digital Analytics Manager (m/f/d)

We are looking for a Digital Analytics Manager to join PAYBACK GROUP in Munich. As a Digital Analytics Manager, you will be responsible for enabling the effective use of Adobe Analytics across the organization by supporting business units in building dashboards and interpreting data.

Responsibilities

• Shape PAYBACK’s Digital Analytics strategy together with the Digital Analytics team and our business stakeholders
• Develop functional and technical tracking concepts for our digital channels, especially the PAYBACK App
• Ensure high data quality and continuously optimize existing tracking implementations
• Advise Product and Development teams on tracking, measurement concepts, and digital analytics
• Support the use of Adobe Analytics as a self-service solution and create standardized dashboards for our Business Units
• Lead analytics projects and drive the further development of methods, processes, and standards within the Digital Analytics environment

Requirements

• Successfully completed a degree in (Business) Computer Science, Statistics, Mathematics, Business Administration, Economics, or a comparable field
• Practical experience in Digital Analytics and confident working with Adobe Analytics
• Experience implementing and optimizing tracking solutions for web and app environments
• Enjoy collaborating with Product and Development teams and understand their requirements
• Approach complex challenges with a structured mindset and develop pragmatic solutions
• Very good English as well as German skills

We Offer

• Flexibility: 30 vacation days plus the option to purchase additional leave, hybrid working (2 days home office/week), option for a sabbatical
• Food & drinks: Mostly free, healthy, and varied meals, fresh fruit and popcorn daily, as well as coffee and tea
• Health & fitness: Free access to our in-house gym, health weeks, on-site massages and physiotherapy treatments
• Culture: Team events, social days, and an open “come as you are” culture, dogs welcome, commitment to female leadership
• Development: Individual training and development opportunities within the team and across the organization
• Mobility: Subsidized Germany ticket, central location with direct subway access, job bike leasing

About the Company

PAYBACK is the leading loyalty program in Germany and one of the largest data-driven marketing platforms worldwide. Our solutions reach millions of people every day.

With more than 1,000 employees in Munich, we develop all technical solutions in-house and combine data, technology, and marketing to create measurable value. You can expect interdisciplinary teams, real ownership, and an open, innovation-driven culture.

Interested?

We look forward to receiving your application!

The PAYBACK GROUP values diversity – come as you are