Digital Channel Associate/ Associé(e) de la plateforme de vente en ligne
Tech Stack
Job Description, Responsibilities & Requirements
About the Position
Digital Channel Associate/ Associé(e) de la plateforme de vente en ligne
Location: Montreal, Canada
Employment Type: Permanent
Function: Marketing
Role Positioning and Objectives
The Digital Channel Associate is responsible for supporting the design and optimization of user experiences and interfaces across our digital platforms, including eCommerce, brochureware, loyalty, CRM, and related online touchpoints. This role contributes to enhancing consumer engagement, improving usability, and driving conversion, retention, and overall customer satisfaction through intuitive and visually compelling design/campaign solutions.
Responsibilities
- Define and implement omnichannel digital strategies, ensuring consistency across all platforms and alignment with loyalty programs.
- Act as the primary point of contact for UX/UI, coordinating with cross-functional teams, Category, Campaign, Legal, and external agencies.
- Identify opportunities to optimize KPIs and the user journey through performance tracking and competitive UX/UI analysis.
- Translate business needs into clear creative briefs and manage delivery through Workfront and agency partners.
- Coordinate the development, integration, testing, and deployment of digital functionalities and content (AEM), ensuring functional and business requirements are met.
- Lead and support campaign activation across digital channels, ensuring compliance with brand, channel, and legal requirements.
- Monitor channel performance, data quality, and governance, and provide actionable analysis and recommendations.
- Manage agency relationships (HoP, WPP), overseeing performance, priorities, and quality of deliverables.
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Minimum of 2 years of marketing experience; experience in content or digital marketing is an asset.
- Bilingual proficiency in French and English.
- Strong project management skills with excellent written and verbal communication abilities.
- Ability to collaborate effectively with cross-functional teams and external partners.
- Experience with content management platforms and digital campaign workflows (AEM, Workfront, or equivalent).
- Strong understanding of omnichannel marketing and digital campaign execution.
We Offer
Our company thrives when our people do. Therefore, we are committed to providing comprehensive total compensation and benefits that enhance both your professional and personal life. Our offerings include competitive salaries, bonus incentives, and a wide array of benefits designed to support your overall well-being. We aim to address not only your career growth but also your physical, emotional, social, and financial health.
- Competitive salary and bonus incentives.
- Pension Contribution DCPP – employer contributes up to 11% of base salary.
- 100% employer paid flexible medical & dental benefits – disability & life insurance coverage.
- Free 24/7 Virtual Healthcare for all employees and their dependents.
- Generous vacation time, in addition to our 13 company holidays.
- Top-up to 100% of salary provided to all parents for up to 18 weeks.
- On-site fitness centre, on-site medical centre, on-site free parking, and on-site CPE day-care.
- State-of-the-art digital tools, and company-paid iPhone.
- Access to our global, digitally enabled learning, leadership coaching, and mentoring programs.
- Career Development Framework that equips all employees with the tools and platforms to connect with opportunities both locally and globally.
- Hybrid workforce model that balances working from home and from the office as the new standard.
About the Company
At British American Tobacco (BAT), we believe in more than just jobs. We strive for meaningful careers. We are committed to fostering an inclusive and accessible work environment and welcome applications from individuals with disabilities. Our values of inclusivity, doing the right thing, loving our consumers, winning, empowered by trust, and being stronger together underpin everything we do. We encourage collaboration, diversity, and teamwork to drive our business goals and create a supportive work environment.
Join us at BAT, where meaningful careers begin.