Job Description, Responsibilities & Requirements
About the Position
Digital E-commerce Platforms Executive
British American Tobacco UK has an exciting opportunity for a Digital Platforms Executive in Chiswick, London
Responsibilities
As a Digital E-commerce Platforms Executive, you will support the evolution of BAT’s digital platforms, working closely with internal teams and external partners to ensure strong execution, quality standards, and consistency across markets. Your role will involve coordinating platform enhancements, driving deployments and migrations, maintaining governance and best practices, and ensuring data accuracy and performance tracking. Understanding of digital platforms and UX/UI fundamentals, and a structured, proactive approach to delivery and stakeholder collaboration are essential for success in this role.
Key Responsibilities
- Deployments & Enhancements: Coordinate E-commerce updates, feature releases, migrations, and optimisations in collaboration with internal teams and external agencies, ensuring timely and high-quality delivery.
- Data Quality & Performance Tracking: Ensure accuracy and consistency of data across digital platforms, supporting correct tracking, reporting, and insight generation to measure performance against key KPIs.
- UX & Premium Experience Support: Contribute to the enhancement of user experience and premiumisation initiatives throughout our websites by supporting testing, feedback collection, and implementation of UX/UI improvements.
- Stakeholder Collaboration: Work closely with markets, brand teams, IT, legal team, and external partners to align priorities, manage dependencies, and ensure platform solutions meet business and regulatory requirements.
- Commercial & Sales KPI Monitoring: Actively monitor E-commerce performance and key commercial metrics (e.g. conversion rate, AOV, funnel performance, NTOs), identifying early signs of performance decline and proactively escalating risks or opportunities to enhance UX or conversion.
- Process & Documentation Support: Assist in maintaining clear documentation, processes, and ways of working across E-commerce initiatives to support efficient collaboration and knowledge sharing.
Requirements
Required Skills
- Bachelor’s degree in Digital Marketing, Business, E-commerce, Data, or related field preferred; additional certifications in digital analytics, UX/CRO, or marketing tools (e.g., GA, Shopify) plus a continuous learning mindset are advantageous.
- Experience in a commercial, performance-driven digital role with exposure to sales, conversion optimisation, funnel metrics, and analytics tools such as GA4 and Adobe Analytics.
- Experience working with digital platforms/websites, including supporting website launches, enhancements, migrations, and feature releases.
- Proven ability to collaborate effectively with cross-functional teams (Brand, CRM, Analytics, IT, Legal/Compliance, and external agencies).
- Strong project management skills, including planning, coordinating, and delivering complex digital projects.
- Excellent communication skills, strong attention to detail, and the ability to work independently and drive own tasks and priorities.
- Ability to track, monitor, and report on digital performance using analytics tools to support data-driven decision-making and optimisation.
Nice to Have
- Exposure to A/B testing and customer journey optimisation, with familiarity in tools such as Contentsquare, Qualtrics, UserTesting, and knowledge of UX/CRO and experimentation methodologies.
We Offer
- Competitive salary
- Permanent employment type
- Opportunity to work in a dynamic and innovative environment
- Comprehensive benefits package including health plans, work-life balance initiatives, transportation support, and flexible holiday plans
- Access to online learning platforms and personalized growth programs to nurture your leadership skills
- Continuous improvement within a transformative environment
- Supportive culture that champions collaboration, inclusion, and partnership
About the Company
British American Tobacco (BAT) is one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.
At BAT, we champion collaboration, inclusion, and partnership as the bedrock of our values. We wish to foster an environment where every individual can thrive, irrespective of factors such as gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, as well as diverse perspectives and thinking styles.
We view career breaks not as obstacles but as opportunities and encourage everyone, without hesitation, to apply. Through our Global Returners program, we provide support to professionals seeking to re-enter the workforce after an extended absence, be it for family care, parental leave, national service, sabbatical, or starting their own venture.
Join Us
At BAT, we are dedicated not only to jobs but to careers built with purpose. We believe that every person can find their place in our organization. Whether you are looking for a mentor, want to diversify your experience through international assignments, or adopt innovative working methods, we want to support you in developing your career aspirations and discovering your full potential.
"A fast pace and an international environment are reasons why I love working here. I have had the opportunity to hold multiple roles and translate my passion for sustainability into a multi-channel implementation, providing the consumer with a flawless experience, ensuring unitary implementations across all communication channels, including E&E, Retail, and digital platforms."
Stephanie Toor
Multi-channel Implementation Manager, Denmark
Benefits
Our carefully designed rewards and benefits package is intended to recognize your contributions and amplify your impact. As you grow, we grow with you.
Social Well-being
Well-being is more valuable when shared. Benefits that encourage a sense of community and strong bonds among employees. The more we engage in communities and share the principles of a good life, the closer we will be to them. We encourage positive social interactions within and outside of BAT, support collaboration, and create a positive work environment where employees feel appreciated and part of a community.
Emotional Well-being
Balancing work and personal life allows you to recharge your energy reserves and face challenges. Benefits and initiatives designed to support the mental health of employees. At BAT, we promote a supportive employee culture to provide the tools necessary to better respond to life's pressures and become more resilient, regardless of the challenges they face.
Physical Well-being
Health is the cornerstone upon which all other aspects of our lives are harmoniously placed. Benefits that support the physical health of employees, extending the services included where applicable, and promoting a healthy lifestyle, reducing stress, and boosting energy and overall productivity.
Financial Well-being
Peace of mind is priceless, but it shouldn't cost a fortune. Benefits and initiatives designed to help you achieve financial stability and security, supporting you to make well-informed financial decisions, mitigate financial stress, and improve your short- and long-term prospects.
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- Why BAT? At BAT, we are dedicated not only to jobs but to careers built with purpose.
- Unlocked Possibilities Being a truly global company, the breadth and diversity of opportunities are limitless.
- The Hiring Process Apply today. After applying, you will receive support throughout the selection process, just as you would if you were already part of the team.