Digital Insight Analyst

About the Position

Digital Insight Analyst

Istanbul, Istanbul Province, Turkey

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About the Company

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai, and Singapore.

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions, and expert strategic counsel.

For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.

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About Studio X

WPP has been selected for what is often referred to as “the biggest advertising pitch in history” to redefine the marketing and advertising landscape. In collaboration with The Coca-Cola Company (TCCC), we are developing a new, open approach that connects our talents, skills, and client partners in a truly borderless manner. Our aim is to amplify the power of creativity for one of the world’s largest and most beloved brands.

We call our partnership approach “Open X.” This initiative represents a transformative collaboration between WPP, the leading global network and largest communications holding company, and Coca-Cola, a prestigious Fortune 100 company valued at $71 billion. Coca-Cola operates in more countries than the UN and encompasses a diverse portfolio of iconic brands such as Diet Coke, Coke Zero, Arwa, Sprite, and Fanta.

Within Open X is “Studio X.” Studio X integrates a comprehensive suite of marketing capabilities into one cohesive team of experts. By leveraging data and technology, Studio X aims to make our work more insightful, effective, and efficient. While creativity is a proven engine of business growth, it must evolve to keep up with the contemporary marketing landscape, which requires it to be more intelligent, agile, and adaptable. Studio X serves as our solution to this marketing challenge, powered by intelligent, actionable data signals and real-time insights.

Our teams consist of a mix of brand, content, and social experts, including strategists and analysts, creatives and designers, as well as producers and distributors- all dedicated to maximizing every media moment. We specialize in delivering the right content to the right audience at the right time, supported by best-in-class automation tools to deploy tailored assets on a large scale. Everything we do is purpose-built for the new marketing landscape: it’s addressable, flexible, and designed to reach data-informed target audiences while evolving based on their responses.

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Responsibilities

• Planning and responding to client briefs and managing client expectations with an analytic aspect
• Translating data and sharing insights to ensure all parties can use the insights to further improve
• Coordinating effectively with team members of all departments and levels to support mostly digital advertising projects
• Thinking strategically on the conception, creation, and execution of social media reputation and campaigns reports based on social listening
• Comprehending the bigger picture as well as small details with a sense of analytical thinking
• Experience using specialist techniques (e.g., Boolean searching) to source information
• Creating audience insights regularly to feed internal strategy and creative operations
• Obtaining research/project relevant data through third-party tools
• Conducting conversation-based researches and ad-hoc analysis for client or internal briefs
• Testing new tools for social listening and analyzing

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Requirements

• 3+ years of digital strategy or analysis experience, preferably at a network agency or strategy consultant
• Fluent in gathering data, performing analysis, developing in-depth insights/recommendations, and data visualization
• Ability to dive into the ‘why’ behind the data and simplify findings into concise, action-oriented key findings instead of just reporting on the numbers
• Proficient in Excel and with demonstrated ability to organize and consolidate multiple data sources for analysis
• Experience using social listening and analytic platforms such as Somera, Brandwatch, Sprinklr, and SocialBakers platform agnostic analytics
• Strong presentation & communication skills in English
• Strong familiarity and understanding of social media platforms and innovations such as Facebook, Twitter, TikTok, Instagram, Snapchat, YouTube, and Pinterest required
• Experience with PowerBI or Microsoft Azure is a plus

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We Offer

• Hybrid work approach, with teams in the office an average of four days a week
• Opportunity to work with a global creative company
• Equal opportunity employer with a commitment to fostering a culture of respect

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