Digital Insight Analyst

About the Position

Digital Insight Analyst

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. We are currently seeking a Digital Insight Analyst to join our team in Istanbul, Turkey.

Responsibilities

• Planning and Analysis: Respond to client briefs and manage client expectations with an analytic aspect.
• Data Translation: Translate data and share insights to ensure all parties can use the insights to further improve.
• Coordination: Coordinate effectively with team members of all departments and levels to support mostly digital advertising projects.
• Strategic Thinking: Think strategically on the conception, creation, and execution of social media reputation and campaigns reports based on social listening.
• Analytical Thinking: Comprehend the bigger picture as well as small details with a sense of analytical thinking.
• Research Techniques: Experience using specialist techniques (e.g., boolean searching) to source information.
• Audience Insights: Create audience insights regularly to feed internal strategy and creative operations.
• Data Sourcing: Obtain research/project relevant data through third-party tools.
• Research and Analysis: Conduct conversation-based researches and ad-hoc analysis for client or internal briefs.
• Tool Testing: Test new tools for social listening and analyzing.

Requirements

• Experience: 3+ years of digital strategy or analysis experience, preferably at a network agency or strategy consultant.
• Data Skills: Fluent in gathering data, performing analysis, developing in-depth insights/recommendations, and data visualization.
• Analytical Skills: Ability to dive into the ‘why’ behind the data and simplify findings into concise, action-oriented key findings.
• Technical Skills: Proficient in Excel and with demonstrated ability to organize and consolidate multiple data sources for analysis.
• Platforms: Experience using social listening and analytic platforms such as Somera, Brandwatch, Sprinklr, and SocialBakers platform-agnostic analytics.
• Communication: Strong presentation & communication skills in English.
• Social Media: Strong familiarity and understanding in social media platforms and innovations such as Facebook, Twitter, TikTok, Instagram, Snapchat, YouTube, and Pinterest.
• Additional Tools: Experience with PowerBI or Microsoft Azure is a plus.

We Offer

• Hybrid Work Model: Fostering creativity, collaboration, and connection with a hybrid approach, with teams in the office an average of four days a week.
• Equal Opportunity: WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.

About the Company

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions, and expert strategic counsel.

For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.

About Studio X

WPP has been selected for what is often referred to as “the biggest advertising pitch in history” to redefine the marketing and advertising landscape. In collaboration with The Coca-Cola Company (TCCC), we are developing a new, open approach that connects our talents, skills, and client partners in a truly borderless manner. Our aim is to amplify the power of creativity for one of the world’s largest and most beloved brands.

We call our partnership approach “Open X.” This initiative represents a transformative collaboration between WPP, the leading global network and largest communications holding company, and Coca-Cola, a prestigious Fortune 100 company valued at $71 billion. Coca-Cola operates in more countries than the UN and encompasses a diverse portfolio of iconic brands such as Diet Coke, Coke Zero, Arwa, Sprite, and Fanta.

Within Open X is “Studio X.” Studio X integrates a comprehensive suite of marketing capabilities into one cohesive team of experts. By leveraging data and technology, Studio X aims to make our work more insightful, effective, and efficient. While creativity is a proven engine of business growth, it must evolve to keep up with the contemporary marketing landscape, which requires it to be more intelligent, agile, and adaptable. Studio X serves as our solution to this marketing challenge, powered by intelligent, actionable data signals and real-time insights.

Our teams consist of a mix of brand, content, and social experts, including strategists and analysts, creatives and designers, as well as producers and distributors- all dedicated to maximizing every media moment. We specialize in delivering the right content to the right audience at the right time, supported by best-in-class automation tools to deploy tailored assets on a large scale. Everything we do is purpose-built for the new marketing landscape: it’s addressable, flexible, and designed to reach data-informed target audiences while evolving based on their responses.