Digital Marketing & B2B Lead Generation Specialist

About the Position

We are looking for a highly driven Digital Marketing & Lead Generation Specialist to help accelerate our growth. This role is focused on generating high-quality B2B leads for service-based offerings across North America.

This is a hands-on, execution-focused role for someone who can quickly understand our target market, launch campaigns, and deliver measurable results. The right candidate will have a strong track record of building and optimizing lead generation funnels and consistently driving qualified pipeline.

Responsibilities

• Own and execute end-to-end digital lead generation strategies
• Generate qualified B2B leads through channels such as LinkedIn, Google Ads, email campaigns, and outbound efforts
• Build and optimize landing pages, funnels, and conversion strategies
• Identify and target ideal customer profiles (ICP) across North America
• Monitor campaign performance, optimize for ROI, and continuously improve results
• Work closely with internal teams to align messaging and campaign goals
• Provide regular reporting on lead quality, conversion rates, and pipeline impact

Requirements

• Proven success in B2B lead generation for service-based or SaaS businesses
• Strong hands-on experience with LinkedIn Ads, Google Ads, and outbound/email marketing
• Ability to independently plan, execute, and optimize campaigns
• Data-driven mindset with a focus on performance and ROI
• Excellent communication and reporting skills

Nice to Have

• Experience working with startups or high-growth environments
• Familiarity with CRM and marketing automation tools (HubSpot, Salesforce, etc.)
• Understanding of SaaS, IT services, or digital agency business models

We Offer

• Opportunity to work with a leading software development company
• Remote work options available
• Be part of a dynamic and innovative team

About the Company

247labs is a leading software development company headquartered in Toronto, Canada. We specialize in providing custom software solutions, mobile app development, web development, and digital transformation services to clients across various industries. Our team of experienced professionals is dedicated to delivering innovative, high-quality solutions that drive business growth and exceed client expectations.