Digital Marketing Manager

About the Position

We are looking for a hands-on, data-driven Senior Marketing Manager with proven B2B experience (4–5+ years) to own and execute our end-to-end marketing engine. This role will lead all aspects of content marketing, website optimization, demand generation, and campaign management, with a strong focus on pipeline impact and lead quality.

As the key marketer in a lean team, you’ll collaborate cross-functionally with sales, product, and external partners - and be comfortable switching between strategy and execution daily.

Location: Albania, Bosnia and Herzegovina, Estonia, Hungary, Latvia, Serbia, Lithuania, Romania, Brazil, Argentina, Colombia, Chile

Responsibilities

Campaign Strategy & Execution

• Plan and execute full-funnel marketing campaigns (email, paid, social, webinars, outbound enablement) with a focus on lead generation and revenue.
• Run Account-Based Marketing (ABM) programs to target strategic enterprise accounts.
• Coordinate messaging, content, and distribution across the funnel.

Content & Website Ownership

• Lead content strategy: case studies, landing pages, blog posts, campaign assets, and sales enablement content.
• Own and improve the company website – including CRO testing, SEO basics, and new page creation.
• Ensure consistent brand voice and message across channels.

Lead Generation & Funnel Optimization

• Manage lead capture, nurturing, and qualification across platforms (e.g. HubSpot, LinkedIn Ads, Google Ads).
• Continuously optimize campaigns based on performance data (CPL, MQL-to-SQL conversion, pipeline influence).
• Partner with Sales to align lead scoring, handover, and follow-up processes.

Performance & Analytics

• Track and report on KPIs (lead volume, quality, cost per lead, campaign ROI).
• Analyze campaign performance and use insights to improve future tactics.
• Own and optimize the marketing tech stack (CRM, automation tools, analytics platforms).

Requirements

• 4–5+ years B2B marketing experience, ideally in SaaS, logistics, or tech sectors.
• Strong background in content marketing and website management.
• Proven ability to plan and run marketing campaigns from strategy through execution and measurement.
• Hands-on experience with ABM, CRM systems (e.g. HubSpot or Salesforce), and performance tools (Google Analytics, LinkedIn Campaign Manager, etc.).
• Strong project management skills - able to juggle multiple priorities and move fast.
• Excellent written and verbal communication in English.
• Comfortable working in a lean team environment with an ownership mindset.

Nice to Have

• Experience in IT consulting or tech industry
• Design / visual content skills (e.g. Canva, Figma)
• Familiarity with SEO tools (e.g. Ahrefs, SEMrush)
• Webinar/event experience

About the Company

[Company description if present]