Digital Marketing Manager - B2B Publishing
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Job description
About the Position
Hire Digital is seeking a hands-on Digital Marketing Manager (Full-time, Hybrid) for our B2B Publishing team based in Singapore. You will turn editorial content, research, and interviews into integrated campaigns that grow audiences, strengthen brand awareness, and generate qualified leads. This role suits an experienced marketer who understands publishing and can combine content distribution with marketing automation.
Responsibilities
- Build and execute marketing campaigns across LinkedIn, email, paid media, and the website.
- Partner with editorial and research teams to repurpose articles, interviews, and reports into engaging campaign assets.
- Manage content calendars and maintain a consistent content flow across channels.
- Build customer journeys, nurture programs, and audience segments through Pardot.
- Support lead generation for publications, research, awards, and commercial partnerships.
- Track audience growth, engagement, conversions, and campaign performance.
- Use AI and automation tools to improve campaign delivery and content distribution.
Requirements
- At least 6–10 years of relevant digital marketing experience, ideally within B2B publishing, media, or research.
- Strong understanding of audience development and marketing editorial products.
- Hands-on experience with Pardot and familiarity with Salesforce CRM.
- Experience across LinkedIn, email marketing, paid campaigns, and SEO.
- Excellent written and spoken English, with strong editorial judgment.
- An independent, organized approach and experience supporting business growth.
- Ability to work on a hybrid basis in Singapore.
We Offer
- Opportunity to work in a dynamic and innovative environment.
- Competitive salary and benefits package.
- Professional development opportunities.
About the Company
Hire Digital is a leading company in the digital marketing space, dedicated to helping businesses grow through strategic marketing solutions.
© Content.co. This job description was sourced from the employer's public career page. TheJob is not the employer — we index the posting and route candidates to the source. All content rights and hiring decisions belong to the employer.
Content.cois a next-generation platform for brands such as Expedia, Stripe, and Unilever to work with top creative and digital freelancers. Our talent network has a track record of providing businesses with innovative industry-first solutions to address their diverse needs. Our investors include US-based Plug & Play Tech Center and Singapore Press Holdings.