Digital Marketing Manager - CTV/OTT, Direct Buying and Programmatic
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About the Position
Digital Marketing Manager - CTV/OTT, Direct Buying and Programmatic
Digital - New York, New York (Remote)
At DCMN, we are pioneers of Brandformance® marketing - blending creative brand-building with performance-driven video advertising to deliver measurable growth across channels like CTV, TV, online video, and social. With over 14 years of experience, headquartered in Berlin, Germany and operating globally, we empower digital-first brands and startups worldwide to break through the noise and dominate their markets with data-driven strategies.
Join us as a (Senior) Digital Marketing Manager and be the one who drives cutting-edge CTV/OTT campaigns for a major US client, manages direct partnerships with premium publishers, and shapes the future of performance marketing. If you are passionate about growth, collaboration, and continuous learning, this is where your expertise will thrive and make a real difference.
Proven hands-on experience across direct, IO, and programmatic channels is essential!
Please note: This role is open to candidates based in the U.S. Eastern Time zone. As our legal entity is in New York, we can currently only hire people who live in New York or in nearby areas where cross-state employment is possible (for example, parts of New Jersey and Connecticut). We prioritize applicants who can work closely with our Berlin-based teams to ensure smooth communication and strong time-zone alignment.
Responsibilities
- Own the campaign lifecycle for CTV/OTT, OLV, and Display activations with premium US publishers and platforms such as Fox/Tubi, Disney+/Hulu, Paramount/Pluto, Amazon Prime Video, Samsung, and LG.
- Manage direct/IO deals end to end: publisher negotiations, insertion orders, campaign set-up, delivery monitoring, optimization, and reporting.
- Negotiate PMP and PG deals with publishers and SSPs, and activate them through DSPs such as The Trade Desk and Amazon DSP.
- Develop strategies, media plans, and forecasts with internal teams like Growth and Media Buying, with a strong focus on peak season planning and pacing.
- Communicate and present confidently to clients: strategies, report data, and recommendations.
- Collaborate with a team of other Digital Marketing Managers, sharing knowledge and working towards the success of the campaign.
- Stay ahead of industry trends by testing new tools, publishers, and partners in the US CTV landscape.
Requirements
- 4+ years of hands-on experience in Digital Marketing, at an agency, DSP/ad tech platform, publisher, or digital-first brand/start-up.
- 2+ years of hands-on experience with direct/IO buying in the US market, including negotiating and managing publisher deals, and solid knowledge of IO, PG, and PMP buying methods.
- Strong experience with CTV/OTT campaigns and the main US players: how to buy, KPIs, different ad formats, benchmarks, and reporting.
- Experience with Display placements in the CTV environment (e.g., homescreen ads, pause ads, rotator ads) is a strong plus.
- Familiarity with performance CTV platforms, and hands-on experience with at least one major DSP (The Trade Desk, DV360, or Amazon DSP).
- Extensive experience in media planning and executing campaigns first-hand across multiple channels, including high-volume peak season campaigns.
- Data-driven with analytical skills, confident with Excel and visualization tools like Google Data Studio.
- Ability to work independently, taking ownership of campaigns and deliverables with minimal supervision, while proactively troubleshooting issues and driving solutions.
- Strong client-facing and presentation skills.
- Understanding of attribution and tracking methods in the CTV/OTT space, including campaign measurement tools and their limitations.
We Offer
- Flexible working hours & remote-first setup for this US-based role, with close collaboration with our international teams.
- Unlimited vacation days: reset, pursue your interests, and spend quality time with your loved ones.
- Equipment provided to work from wherever you prefer, available for personal use too.
- Team & company events to bring everyone together to celebrate successes.
- Full health, dental, and vision insurance coverage, plus retirement savings support through a 401(k) match.
About the Company
DCMN is an equal opportunity employer (EEO) and committed to hiring talented and qualified individuals with diverse backgrounds. We believe that the celebration of diversity, unique backgrounds, qualities, and cultures enrich the learning and productivity within our business, and encourage that this is always the case.
Don't worry if you don't meet every single requirement. We believe potential and passion matter just as much. Think of the rest as opportunities to learn and grow with us!
Sounds like you? To start your application, simply click on the "Apply" button.
Compensation: $80,000 – $95,000 per year
Location: New York, New York (Remote)
Department: Digital
Employment Type: Full-time
Experience Level: Senior
Languages: English (native proficiency)
Core Skills: Digital Marketing, CTV/OTT campaigns, Direct/IO buying, Media planning, Campaign execution, Data analysis, Excel, Google Data Studio, Client facing skills, Presentation skills, Attribution and tracking methods
Secondary Skills: Display placements in CTV environment, DSP experience (The Trade Desk, DV360, Amazon DSP), Negotiation skills, Campaign measurement tools
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